Cover image for Dictionary of marketing terms
Title:
Dictionary of marketing terms
Author:
Imber, Jane.
Personal Author:
Edition:
Third edition.
Publication Information:
Hauppauge, NY : Barron's, [2000]

©2000
Physical Description:
vii, 600 pages : illustrations ; 18 cm.
General Note:
Toffler's name appears first on the 2nd ed.
Language:
English
Added Author:
ISBN:
9780764112140
Format :
Book

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Library
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Material Type
Home Location
Status
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HF5803 .T56 2000 Adult Non-Fiction Central Closed Stacks-Non circulating
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Summary

Summary

Books in Barron's pocket-sized Business Dictionaries series list thousands of specialized terms alphabetically and present concise definitions. The authors of all books in this series are recognized authorities in their special fields. Newly updated editions reflect new technologies and recent business trends. The new edition of this book presents more than 4,000 A-to-Z terms and definitions covering media analysis, target marketing, e-commerce, advertising art, copy, and production, radio and TV advertising and promotion, retailing, direct mail marketing, business-to-business promotion, and virtually all facets of sales and marketing operations. This new, expanded edition contains approximately 300 additional new and updated terms.