Cover image for The first conglomerate : 145 years of the Singer Sewing Machine Company
Title:
The first conglomerate : 145 years of the Singer Sewing Machine Company
Author:
Bissell, Don.
Personal Author:
Publication Information:
Brunswick, ME : Audenreed Press, [1999]

©1999
Physical Description:
xi, 239 pages : illustrations ; 24 cm
Language:
English
ISBN:
9781879418721
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Central Library HD9971.5.A484 S563 1999 Adult Non-Fiction Central Closed Stacks
Searching...

On Order

Summary

Summary

The author maintains that from an historical perspective, the sewing machine may well represent the most important invention of the 19th century--it was the first factory-made home appliance to be mass marketed not only in the U.S. but in less-industrialized nations. In this comprehensive, extensively researched history he profiles the Singer Company's succession of presidents and describes how the company developed marketing and sales strategies, spurred a new, technically grounded workforce, became a top multinational, diversified as a space age defense contractor by the 1970s, and began a subsequent decline. Annotation copyrighted by Book News, Inc., Portland, OR


Google Preview