Cover image for Becoming a fundraiser : the principles and practice of library development
Title:
Becoming a fundraiser : the principles and practice of library development
Author:
Steele, Victoria.
Personal Author:
Edition:
Second edition.
Publication Information:
Chicago : American Library Association, 2000.
Physical Description:
xi, 138 pages : illustrations ; 23 cm
Language:
English
Added Author:
ISBN:
9780838907832
Format :
Book

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Z683 .S74 2000 Adult Non-Fiction Non-Fiction Area
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Summary

Summary

Written by a librarian who has also been a professional fundraiser and by a library fundraiser who is also a public relations professional, this revised and updated book offers an original perspective on the neglected subject of raising money for libraries.


Table of Contents

Figuresp. iv
Forewordp. v
Prefacep. ix
Introductionp. 1
1 Fundraising and You: A Personal Feasibility Studyp. 8
2 Basic Concepts: The Art and Science of Fundraisingp. 21
3 Building a Team: Development Staffing for Librariesp. 38
4 Planning to Raise Funds: Understanding, Initiating, and Evaluating Your Development Programp. 53
5 Getting to Yes: The Major-Gifts Processp. 66
6 Fundraising with Friends Groups: The Role of Friends in Developmentp. 77
7 Black Holes or Black Ties?: How to Make Your Events Worth the Troublep. 91
8 Making It Personal: Demystifying Fundraising from Foundations, Corporations, and Planned-Giving Prospectsp. 105
9 Enhancing Your Image: Communicating Strategically about Your Libraryp. 115
10 Thoughts on the Future of Library Developmentp. 126
Recommended Readingp. 129
Indexp. 131
Figures
1 Prospect development cyclep. 23
2 Donor prospect targetp. 28
3 Finding your nichep. 54