Cover image for Web rules : how the Internet is changing the way consumers make choices
Web rules : how the Internet is changing the way consumers make choices
Murphy, Tom, 1953-
Personal Author:
Publication Information:
Dearborn, IL : Dearborn, [2000]

Physical Description:
x, 303 pages ; 24 cm
General Note:
Includes index.
Format :


Call Number
Material Type
Home Location
Item Holds
HF5415.1265 .M87 2000 Adult Non-Fiction Central Closed Stacks

On Order



The author contends that Internet growth will shift power away from corporations and into the hands of individuals. The book analyses current trends and outlines likely changes.

Reviews 1

Booklist Review

Even before selling on the Internet mushroomed, books on marketing and customer service emphasized the growing interactive nature of the sales transaction; but now even distinctions between buyer and seller are becoming obscured. Murphy, an editor and columnist for and former correspondent for Bloomberg News, offers his own analysis of the growing power of the consumer in the age of the Internet. He looks at the growing demand for quality service, the changing media, improved communications technology, increased interactivity, and trends in retailing. He also considers the impact of the Internet on financial services, health care, entertainment, and journalism. Murphy then conducts a series of conversations with 10 news makers such as Yahoo! cofounder Jerry Yang, entertainment mogul Barry Diller, Oakland mayor Jerry Brown, and economist Paul Erdman to get their views on the impact of the Internet. For those who still might need it, Murphy provides a useful introduction to the expanding role of the Internet in our lives. --David Rouse

Table of Contents

Acknowledgmentsp. ix
Part 1 Introduction: The Powerful Consumerp. 1
1. Past Is Prologue: The Customer Is Right, Againp. 7
2. Real-Time Media: Then and Nowp. 21
3. Gadgets: The Future and Getting Therep. 37
4. Interactivity: Taking Controlp. 57
5. Powershopping: Service, Please!p. 73
6. Finance: In Your Interestp. 85
7. Powerful Medicine: Cyberdocs On Callp. 97
8. That's Entertainment: Unlimited Choicep. 109
9. Journalism Verite: The Global Newsroomp. 121
Part 2 Introduction: Planning the Futurep. 131
Ann Winblad: Hummer-Winblad Venture Partnersp. 133
Trip Hawkins: 3DO Companyp. 147
Jerry Yang: Yahoo!p. 167
Rebecca Eisenberg: Ecastinc.comp. 187
Andy Grove: Intel Corporationp. 201
Mike Bloomberg: Bloomberg LPp. 215
Jerry Brown: Mayor of Oakland, Californiap. 231
Paul Erdman: Author and Economistp. 243
Barry Diller: USA Networks, Inc.p. 259
Paul Saffo: Institute for the Futurep. 267
Web Rules: Conclusions and Challengesp. 285
Indexp. 295