Cover image for The Maslow business reader
The Maslow business reader
Maslow, Abraham H. (Abraham Harold)
Publication Information:
New York : J. Wiley, [2000]

Physical Description:
xi, 324 pages ; 24 cm
Format :


Call Number
Material Type
Home Location
Item Holds
HF5548.8 .M3743 2000 Adult Non-Fiction Non-Fiction Area

On Order



Includes Original Essays & Letters
"The more evolved and psychologically healthy people get, the morewill enlightened management policy be necessary in order to survivein competition and the more handicapped will be an enterprise withan authoritarian policy."-Abraham Maslow

In a world in which each new day brings a new management theory orstrategic proposition, the timeless ideas of Abraham Maslowresonate with unimpeachable insight and clarity. Dr. Maslow, thepioneer behind elemental concepts including the hierarchy of needsand the human search for self-actualization, innately understoodthat the goals and passions that so impact humans in their everydaylife could be just as applicable-and his own findings just asvaluable-in the work environment.

The Maslow Business Reader collects Maslow's essays and letters forhis many devoted adherents, and introduces his published andunpublished works to readers unfamiliar with Maslow's managementbreakthroughs. From recognizing and warning against management'snatural progression to mechanize the human organization tobrilliant discussions of human motivation, Dr. Maslow never failsto instantly recognize the heart and soul of each matter andprovide direct, across-the-board solutions.

Abraham Maslow's contributions to behavioral science shine on everypage. In notes and articles, as well as personal letters to iconsB. F. Skinner, John D. Rockefeller II, and others, The MaslowBusiness Reader provides his outlook on:
* Management and leadership issues such as customer loyalty,entrepreneurship, and the importance of communication
* Ways to build a work environment conducive to creativity,innovation, and maximized individual contributions
* Techniques for finding comfort in change and ambiguity, and usingthem to spur creativity and innovation

Amid today's impressive technological innovations, business leaderssometimes forget that work is-at its core-a fundamental humanendeavor. The Maslow Business Reader reminds us of Dr. AbrahamMaslow's towering contribution to the understanding of humanbehavior and motivation, and how his efforts can lead to a greaterunderstanding of the twenty-first-century workplace-and the workerswho call it home.

An important analysis of workplace motivation-from the twentiethcentury's most influential behavioral expert

Abraham Maslow is renowned-and rightfully so-for his pioneeringwork on the hierarchy of needs and the human drive forself-actualization. As today's worker increasingly equatesprofessional success with personal satisfaction and fulfillment,Dr. Maslow's words and ideas have become recognized for theirwisdom and prescience on performance improvement andmanagement/employee relationships.

The Maslow Business Reader collects Abraham Maslow's mostinstructive, intuitive thoughts and essays into one importantvolume. Assembled from the wealth of behavioral research andanalysis Dr. Maslow left upon his death in 1970, the enclosedselections reveal a man comfortable with his position in history,tireless in his efforts to better understand what truly makeshumans strive to reach their potential, and gifted in his abilityto translate the most profound concepts and realities intoentertaining, thought-provoking prose.

Abraham Maslow is still regarded as the modern world's mostarticulate, insightful authority on human behavior and motivation.Discover his beliefs and conclusions on worker drives andmotivations-as applicable today as when they were first written-inThe Maslow Business Reader.

Author Notes

In its first edition, Abraham Maslow's "Toward a Psychology of Being" (1962) sold more than 100,000 copies. Like R. D. Laing, Maslow questioned the old psychoanalytic notions of being well or ill "adjusted" to the world and spoke from a broadly human base. Human nature---the inner nature of every individual which is uniquely his or her own---"seems not to be . . . necessarily evil; . . . the basic human capacities are on their face either neutral, premoral or positively good." What we call evil behavior appears most often to be a secondary reaction to frustration of this intrinsic nature." On this foundation, Maslow built an affirmation of people and people's potentialities for self-fulfillment and psychological health. He considered his "humanistic" or "Eupsychian" approach to be part of the revolution then taking place in psychology, as in other fields, toward a new view of people. He saw people as sociable, creative, and loving beings whose welfare is not in the cure of "neurosis" or other ills, but on the development of their most socially and personally constructive potentials.

Maslow was born in New York City and received his B.A., M.A., and Ph.D. from the University of Wisconsin. He was chairman of the psychology department at Brandeis University in Waltham, Massachusetts. He taught for 14 years at Brooklyn College, and was the president of the American Psychological Association from 1967 to 1968. His wife Bertha helped edit his journals and last papers after his death and assisted with a memorial volume about him.

(Bowker Author Biography)

Table of Contents

Self-Actualizing Work
The Hierarchy of Needs
The Attitude of Self-Actualizing People to Duty, Work, Mission
Additional Notes on Self-Actualization, Work, Duty, and Mission
Self-Actualized Duty
Creativity in Self-Actualizing People
Some Basic Propositions of Growth and Self-Actualization Psychology
Notes on Self-Esteem in the Workplace
The Human Side of Enterprise
The American Dynamic
Dangers of Self-Actualization
Management and Leadership Issues
The Necessity for Enlightened Management Policies
The Good Enlightened Salesman and Customer
Further Notes on Salesmen and Customers
Managerial Stuff
Memorandum on Salesmen and Salesmanship
Notes on the Entrepreneur
By-Products of Enlightened Management
Leaders, Pawns, and Power
Communication: Key to Effective Management
The Dynamics of American Management
Theory Z
Creativity and Innovation
The Creative Attitude
A Holistic Approach to Creativity
Emotional Blocks to Creativity
The Need for Creative People
Notes on Creativeness
Addition to the Notes on the Creative Person
Our Aesthetic Needs: Exploratory Notes
Motivation and Behavior
A Theory of Human Motivation
Is All Behavior Motivated?
Deficiency Motivation and Growth Motivation
Management as a Psychological Experiment
The Jonah Complex: Understanding Our Fear of Growth