Cover image for The Maslow business reader
The Maslow business reader
Maslow, Abraham H. (Abraham Harold)
Publication Information:
New York : J. Wiley, [2000]

Physical Description:
xi, 324 pages ; 24 cm
Format :


Call Number
Material Type
Home Location
Item Holds
HF5548.8 .M3743 2000 Adult Non-Fiction Non-Fiction Area

On Order



Includes Original Essays & Letters
"The more evolved and psychologically healthy people get, the more will enlightened management policy be necessary in order to survive in competition and the more handicapped will be an enterprise with an authoritarian policy."-Abraham Maslow

In a world in which each new day brings a new management theory or strategic proposition, the timeless ideas of Abraham Maslow resonate with unimpeachable insight and clarity. Dr. Maslow, the pioneer behind elemental concepts including the hierarchy of needs and the human search for self-actualization, innately understood that the goals and passions that so impact humans in their everyday life could be just as applicable-and his own findings just as valuable-in the work environment.

The Maslow Business Reader collects Maslow′s essays and letters for his many devoted adherents, and introduces his published and unpublished works to readers unfamiliar with Maslow′s management breakthroughs. From recognizing and warning against management′s natural progression to mechanize the human organization to brilliant discussions of human motivation, Dr. Maslow never fails to instantly recognize the heart and soul of each matter and provide direct, across-the-board solutions.

Abraham Maslow′s contributions to behavioral science shine on every page. In notes and articles, as well as personal letters to icons B. F. Skinner, John D. Rockefeller II, and others, The Maslow Business Reader provides his outlook on:
∗ Management and leadership issues such as customer loyalty, entrepreneurship, and the importance of communication
∗ Ways to build a work environment conducive to creativity, innovation, and maximized individual contributions
∗ Techniques for finding comfort in change and ambiguity, and using them to spur creativity and innovation

Amid today′s impressive technological innovations, business leaders sometimes forget that work is-at its core-a fundamental human endeavor. The Maslow Business Reader reminds us of Dr. Abraham Maslow′s towering contribution to the understanding of human behavior and motivation, and how his efforts can lead to a greater understanding of the twenty-first-century workplace-and the workers who call it home.

An important analysis of workplace motivation-from the twentieth century′s most influential behavioral expert

Abraham Maslow is renowned-and rightfully so-for his pioneering work on the hierarchy of needs and the human drive for self-actualization. As today′s worker increasingly equates professional success with personal satisfaction and fulfillment, Dr. Maslow′s words and ideas have become recognized for their wisdom and prescience on performance improvement and management/employee relationships.

The Maslow Business Reader collects Abraham Maslow′s most instructive, intuitive thoughts and essays into one important volume. Assembled from the wealth of behavioral research and analysis Dr. Maslow left upon his death in 1970, the enclosed selections reveal a man comfortable with his position in history, tireless in his efforts to better understand what truly makes humans strive to reach their potential, and gifted in his ability to translate the most profound concepts and realities into entertaining, thought-provoking prose.

Abraham Maslow is still regarded as the modern world′s most articulate, insightful authority on human behavior and motivation. Discover his beliefs and conclusions on worker drives and motivations-as applicable today as when they were first written-in The Maslow Business Reader.

Author Notes

In its first edition, Abraham Maslow's "Toward a Psychology of Being" (1962) sold more than 100,000 copies. Like R. D. Laing, Maslow questioned the old psychoanalytic notions of being well or ill "adjusted" to the world and spoke from a broadly human base. Human nature---the inner nature of every individual which is uniquely his or her own---"seems not to be . . . necessarily evil; . . . the basic human capacities are on their face either neutral, premoral or positively good." What we call evil behavior appears most often to be a secondary reaction to frustration of this intrinsic nature." On this foundation, Maslow built an affirmation of people and people's potentialities for self-fulfillment and psychological health. He considered his "humanistic" or "Eupsychian" approach to be part of the revolution then taking place in psychology, as in other fields, toward a new view of people. He saw people as sociable, creative, and loving beings whose welfare is not in the cure of "neurosis" or other ills, but on the development of their most socially and personally constructive potentials.

Maslow was born in New York City and received his B.A., M.A., and Ph.D. from the University of Wisconsin. He was chairman of the psychology department at Brandeis University in Waltham, Massachusetts. He taught for 14 years at Brooklyn College, and was the president of the American Psychological Association from 1967 to 1968. His wife Bertha helped edit his journals and last papers after his death and assisted with a memorial volume about him.

(Bowker Author Biography)

Table of Contents

Self-Actualizing Work
The Hierarchy of Needs
The Attitude of Self-Actualizing People to Duty, Work, Mission
Additional Notes on Self-Actualization, Work, Duty, and Mission
Self-Actualized Duty
Creativity in Self-Actualizing People
Some Basic Propositions of Growth and Self-Actualization Psychology
Notes on Self-Esteem in the Workplace
The Human Side of Enterprise
The American Dynamic
Dangers of Self-Actualization
Management and Leadership Issues
The Necessity for Enlightened Management Policies
The Good Enlightened Salesman and Customer
Further Notes on Salesmen and Customers
Managerial Stuff
Memorandum on Salesmen and Salesmanship
Notes on the Entrepreneur
By-Products of Enlightened Management
Leaders, Pawns, and Power
Communication: Key to Effective Management
The Dynamics of American Management
Theory Z
Creativity and Innovation
The Creative Attitude
A Holistic Approach to Creativity
Emotional Blocks to Creativity
The Need for Creative People
Notes on Creativeness
Addition to the Notes on the Creative Person
Our Aesthetic Needs: Exploratory Notes
Motivation and Behavior
A Theory of Human Motivation
Is All Behavior Motivated?
Deficiency Motivation and Growth Motivation
Management as a Psychological Experiment
The Jonah Complex: Understanding Our Fear of Growth