Cover image for An IBM guide to doing business on the Internet
Title:
An IBM guide to doing business on the Internet
Author:
Bonnett, Kendra.
Personal Author:
Publication Information:
New York : McGraw-Hill, [2000]

©2000
Physical Description:
x, 261 pages : illustrations ; 24 cm
General Note:
Includes index.
Language:
English
Subject Term:
ISBN:
9780070318465
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Central Library HF5548.32 .B66 2000 Adult Non-Fiction Non-Fiction Area
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Table of Contents

Prefacep. v
Introductionp. 1
1 Eleven Critical Rules of the Webp. 11
2 Turn Relationships into Communitiesp. 41
3 Develop Your Own Business Communityp. 67
4 Is Portal Status a Reasonable Goal?p. 87
5 Identify Your Market: The Cornerstone of Good Web Designp. 101
6 You Don't Need to Be a Techie to Design a Web Sitep. 137
7 Plan Your Marketing and Build Relationshipsp. 181
8 Digital Advertising: Is It Worth It?p. 215
9 E-business: The Real Advantagep. 233
Conclusionp. 243
Glossaryp. 253
Indexp. 255

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