Cover image for How to get publicity
Title:
How to get publicity
Author:
Parkhurst, William.
Personal Author:
Publication Information:
New York: HarperBusiness, 2000.
Physical Description:
xv, 287 pages ; 21 cm
General Note:
Includes index.
Language:
English
Subject Term:
ISBN:
9780066620626
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
West Seneca Library HM1226 .P37 2000 Adult Non-Fiction Open Shelf
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Summary

Summary

Business needs a boost? Invented the software that's going to revolutionize cyberspace? How is everyone going to find out about that fundraiser you're organizing? Publicity is the simple answer to your prayers--the greatest (and cheapest) resource for self-promotion that's available.

Learn everything you need to know about promoting yourself efficiently, effectively, and economically with the indispensable How to Get Publicity-- now completely revised an updata! Television, radio, and publishing public relations wizard William Parkhurst offers his proven insider's expertise, using examples and case histories as well as his own tried-and-true methods--covering everything from writing a penetrating press release and booking a successful tour to handling bad publicity and the unlimited opportunities the Internet has to offer. The techniques and media may have changed through-out the years, but the basic steps remain the same on the path to self-promotion--and How to Get Publicity is the perfect guide to capturing millions of dollars' worth of media coverage and maximizing your opportunities.


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