Cover image for The Denny's story : how a company in crisis resurrected its good name
The Denny's story : how a company in crisis resurrected its good name
Adamson, Jim, 1949-
Personal Author:
Publication Information:
New York : Wiley, 2000.
Physical Description:
xiv, 205 pages : illustrations ; 24 cm
General Note:
Includes index.
Corporate Subject:
Format :


Call Number
Material Type
Home Location
Item Holds
TX945.5.D43 A33 2000 Adult Non-Fiction Non-Fiction Area

On Order



Acclaim for the Denny's Story "Every organization can benefit from the insights and experiences reflected in this thought-provoking book. By honestly confronting the issue of racism in the context of American enterprise, Jim Adamson provides a responsible and convincing rationale for diversity and simply doing what's right for customers, shareholders, and employees." --Floyd Hall, Chairman, President, and CEO, Kmart Corporation "Any company struggling with being racially inclusive in their employment and business practices should read this book. If Denny's can come from the back of the pack to emerge as a national leader in diversity, any company determined to change its culture to embrace all Americans--regardless of who they are or where they came from--can do it. The Denny's experience proves it." --Rev. Willie T. Barrow, Co-chairperson, Rainbow-PUSH Coalition "It is encouraging to see the aggressive steps taken by Denny's to address and repair its relationship with the African-American and minority communities. The company's responsiveness should serve as a model for other companies faced with a similar challenge." --Hugh B. Price, President, National Urban League "This is a true-life account that reads like a modern, corporate Cinderella story. Told in a candid and compelling manner by one of America's leading corporate turnaround experts, Jim Adamson, it's the inside scoop on one of America's most notorious episodes. Many of us will enjoy this book, but it provides a most important lesson to consider for Wall Street insiders and Fortune 500 execs." --Richard Bela, Esq., former President and CEO Hispanic Association on Corporate Responsibility Jim Adamson and Advantica are donating their portion of the royalties from this book to Save the Children to support its U.S. programs, which benefit thousands of economically disadvantaged children and their families.

Author Notes

JIM ADAMSON is the Chairman and CEO of Advantica, the $1.8 billion parent company of the Denny's restaurant chain. Adamson has been CEO since 1995. Formerly, he was CEO of Burger King and held senior-level positions at Revco, Inc., Target Stores, and B. Dalton. ROBERT McNATT is an editor at Business Week and a former reporter for Reuter's and Crain's New York Business. ROSEMARY BRAY McNATT is the author of Unafraid of the Dark, a memoir. She has also worked as an editor for the New York Times Book Review.

Table of Contents

Acknowledgmentsp. ix
Introductionp. xi
Chapter 1 Our Worst Hourp. 1
Chapter 2 From Doughnuts to Dinersp. 11
Chapter 3 My Introduction to Denny'sp. 19
Chapter 4 Beginning Againp. 35
Chapter 5 The Promises We Madep. 47
Chapter 6 Leading the Wayp. 61
Chapter 7 Training Our Employees to Be the Bestp. 77
Chapter 8 Procurement: A Fair Share of the Businessp. 105
Chapter 9 Our Franchisees Take Us Forwardp. 137
Chapter 10 New People, New Directionsp. 167
Chapter 11 Celebrating Successp. 185
Indexp. 197