Cover image for Europe Incorporated : the new challenge
Europe Incorporated : the new challenge
Montezemolo, Gianni.
Personal Author:
Publication Information:
Chichester ; New York : John Wiley, [2000]

Physical Description:
xvii, 188 pages : illustrations ; 24 cm
General Note:
"A. T. Kearney."
Format :


Call Number
Material Type
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Item Holds
HD2844 .M66 2000 Adult Non-Fiction Central Closed Stacks

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'Gianni Montezemolo has produced an outstanding book on thestrategic implications of the emergence of greater Europe forglobal companies. Based on his many years of experience as a seniorexecutive of major international companies, Montezemolo makes aconvincing case as to why greater Europe is destined to be the nexteconomic super power. His hands-on experience makes him uniquelyqualified, not only about the need for developing a strategicvision for Europe, but also about the key managerial issues facingcompanies operating in greater Europe. This book is a "must read"for the CEOs of major corporations throughout the world.' ProfessorMichael Yoshino, Harvard Business School 'Europe Incorporated: TheNew Challenge offers fresh, clear insights into where Europe isheading and what to do about it. Anyone with an interest in theEurope of tomorrow will profit from reading these pages.' GeorgeFisher, Chairman and CEO, Kodak 'Global businesses pay a lot ofattention to shifts in economic power. The author's view of thecoming European millennium challenges traditional perceptions andoffers compelling reading.' Peter Brabeck-Letmathe, CEO,Nestlé 'Europe Incorporated: The New Challenge addresses a keyissue for most CEOs: how to take advantage of the profitopportunities that greater Europe provides. The development of thesingle market enhanced by the euro, and the opening of EasternEurope requires major structural changes even in companies thathave so far been quite successful.' Antony Burgmans, Chairman,Unilever

Author Notes

Gianni Montezemolo was born in Italy and educated at the University of Rome and the Harvard Business School. He worked for over thirty years for Buitoni, Pfizer and SC Johnson Wax as a general manager in Argentina, Britain, France, Germany, Italy and the USA. He started subsidiaries in Eastern Europe and was European CEO. He was also chairman of an American-Japanese joint venture. Since 1996 he has been a Director of A.T. Kearney, the leading management consulting firm, helping clients organize business across borders, enter new markets and support innovation. He is running projects in the Ukraine for the European Bank (EBRD), to help the development of private enterprises. He is NE Director of several companies. He lives in London with his wife Joan, and has two children.

Table of Contents

A Vision Of Greater Europe
Europe's Second Coming
The New European Zoo
The Northern Bees
The Atlantic Storks
The Southern Gazelles
The Eastern Bears
Managing Greater Europe
Organizing for Greater Europe
The Innovation Imperative
Brands, Prices and the Euro
An Integrated Supply Chain
The Continental Back Office