Cover image for Internet marketing for information technology companies
Title:
Internet marketing for information technology companies
Author:
Silverstein, Barry.
Personal Author:
Publication Information:
Gulf Breeze, Fla. : Maxium Press, [2000]

©2000
Physical Description:
xxxii, 428 pages ; 23 cm
General Note:
Includes index.
Language:
English
ISBN:
9781885068460
Format :
Book

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HF5415.1265 .S5353 2000 Adult Non-Fiction Central Closed Stacks
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Summary

Summary

Companies in the information technology (IT) field -- software, hardware, and networking suppliers -- have a natural affinity for the Internet. This book is how-to-guide filled with proven strategies, tactics, and tips devoted strictlly to the IT industry's Internet marketing needs. Topics discussed include making the most of the company Web site, using search tools and newsgroups for promotion, on-line and off-line marketing, and more. Case studies make this book an interesting as well as essential read for managers.