Cover image for Marketing for the new millennium : applying new techniques
Title:
Marketing for the new millennium : applying new techniques
Author:
Tolman, Jay W., 1954-
Personal Author:
Edition:
First edition.
Publication Information:
Grants Pass, OR : Oasis Press, [1998]

©1998
Physical Description:
vi, 128 pages ; 26 cm
General Note:
Includes index.
Language:
English
ISBN:
9781555714321
Format :
Book

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HF5415.123 .T65 1998 Adult Non-Fiction Non-Fiction Area
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Summary

Summary

A hands-on guide that not only defines methods by which you can reach your marketing goals, but also presents real world examples to learn from. The book shows how other businesses have utilized the techniques presented and built strong company and brand images--as well as reaped the rewards of an increased understanding of their customer base.