Cover image for E-trepreneur! : a radically simple and inexpensive plan for a profitable Internet store in 7 days
E-trepreneur! : a radically simple and inexpensive plan for a profitable Internet store in 7 days
Szydlik, Sherry, 1968-
Personal Author:
Publication Information:
New York : Wiley, [2000]

Physical Description:
xiii, 315 pages : illustrations ; 23 cm
General Note:
Includes index.
Added Author:
Format :


Call Number
Material Type
Home Location
Item Holds
HF5548.32 .S984 2000 Adult Non-Fiction Non-Fiction Area

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Research your competition. Develop your idea and business plan. Find customers and expand your base. Build your home page. Setting up shop on the Internet is easier than you think. Are you ready to grab your piece of the trillion-dollar online marketplace? One week from now, you could be counting the click-throughs and collecting the orders on your own online storefront!

In your hands is a complete, start-to-finish, seven-day plan for taking your existing business online or opening up a successful new virtual store on the World Wide Web. Top Internet consultant Sherry Szydlik and high-tech writer Lamont Wood draw on more than a decade of online experience to spell out what works and what doesn't on the Web to help you succeed where others have crashed and burned.

Taking you day by day through the steps of building a Web-based business, Szydlik and Wood help you plan your online store-analyzing the market for your services or products, sizing up the competition, and drafting a practical business plan. You'll see how to:

* Outsource the technical functions-how to cheaply get your ECP (Electronic Commerce Provider) to handle everything from online credit card processing to electronic shopping carts
* Anticipate and handle the special demands of 24/7 service
* Understand taxes and the laws applying to online, interstate, and international sales
* Avoid common scams, credit card fraud, and deadly foul-ups
* Bring in customers-using online and offline advertising, banners, postings on search engines, e-mail promotions, affiliate programs, and other resources for building your customer base
* Retain customers-how to use "click trails" and other information to give better service and build long-term relationships with your customers

Packed with clear information, expert pointers, and real-life examples from e-trepreneurs who've been there and done it successfully, E-trepreneur's "radically simple" seven-step plan gets your business on the Web and in the black . . . quickly, easily, and, best of all, sensibly.

Author Notes

Sherry Szydlik is a veteran of the Internet industry and was involved with online technologies long before there was a World Wide Web. She has helped over two hundred business clients, from Fortune 500 companies to small start-ups, plan and implement successful online business strategies.

Lamont Wood is a freelance writer in the high-tech field who has written six books and sold more than 400 bylined articles to Byte, Compute, Information Week, American Heritage, the Chicago Tribune, and other publications around the world. He is the coauthor of Net After Dark (Wiley).

Table of Contents

Introduction: Is This Book for You?p. ix
Section 1 The Promise and Reality of Electronic Commercep. 1
Chapter 1 The E-commerce Opportunityp. 3
Chapter 2 Outsource It!p. 26
Chapter 3 Reasons You Can Do Thisp. 43
Chapter 4 First Things Firstp. 51
Section 2 Creating an E-commerce Site, One Day at a Timep. 55
Chapter 5 Sunday--Drawing Up the Blueprintsp. 57
Chapter 6 Monday--Signing Upp. 76
Chapter 7 Tuesday--Preproduction, First Stepsp. 85
Chapter 8 Wednesday--Preproduction, Final Stepsp. 98
Chapter 9 Thursday--Site Creationp. 115
Chapter 10 Friday--Test Drivep. 143
Section 3 Open for E-business: How to Prosper as an Online Store Ownerp. 153
Chapter 11 Comes the Marketingp. 155
Chapter 12 Won't You Stay for a While?p. 176
Chapter 13 Love Thy Customer: Customer Service Aspectsp. 181
Chapter 14 Auxiliary E-commercep. 187
Chapter 15 The Dark Sidep. 211
Chapter 16 Charting Your Resultsp. 236
Chapter 17 Summing Thingsp. 246
Appendix A Sources of Informationp. 251
Appendix B Representative E-commerce Service Providersp. 265
Appendix C Useful HTML Tagsp. 269
Glossaryp. 283
Indexp. 309