Cover image for Creating a profitable catalog : everything you need to know to create a catalog that sells
Title:
Creating a profitable catalog : everything you need to know to create a catalog that sells
Author:
Schmid, Jack.
Personal Author:
Publication Information:
Chicago : NTC Business Books, [2000]

©2000
Physical Description:
xxii, 239 pages : illustrations (some color) ; 24 cm
General Note:
Includes index.
Language:
English
ISBN:
9780658000645
Format :
Book

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HF5862 .S35 2000 Adult Non-Fiction Non-Fiction Area
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Summary

Summary

Includes information on concept and creative development, design and production, merchandising, circulation planning, database marketing, operations, and financial management. This book analyzes these topics as it guides the reader through the steps of building a successful catalog - either in print or on-line.