Cover image for Ratings analysis : the theory and practice of audience research
Ratings analysis : the theory and practice of audience research
Title:
Ratings analysis : the theory and practice of audience research
Author:
Webster, James G.
Personal Author:
Webster, James G.
Edition:
Second edition.
Publication Information:
Mahwah, NJ : Lawrence Erlbaum Associates, 2000.
Physical Description:
x, 282 pages ; 24 cm.
Series:
LEA's communication series

LEA's communication series.
Language:
English
Reading Level:
1230 Lexile.
Subject Term:
Television programs -- Rating -- Methodology.

Television viewers.

Radio programs -- Rating -- Methodology.

Radio audiences.
Added Author:
Phalen, Patricia F.

Lichty, Lawrence Wilson.
ISBN:
9780805830989

9780805830996
Format :
Book

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