Cover image for Fundraising for dummies
Fundraising for dummies
Mutz, John Massie, 1935-
Personal Author:
Publication Information:
Foster City, CA : IDG Books Worldwide., [2000]

Physical Description:
xxiv, 359 pages : illustrations ; 24 cm.
General Note:
"Proven tips on grants, direct mail, special events, and more"--Cover.

Includes index.
Format :


Call Number
Material Type
Home Location
Item Holds
HV41.2 .M88 2000 Adult Non-Fiction Open Shelf
HV41.2 .M88 2000 Adult Non-Fiction Open Shelf
HV41.2 .M88 2000 Adult Non-Fiction Open Shelf
HV41.2 .M88 2000 Adult Non-Fiction Central Closed Stacks

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Fundraisers, here are the tricks that get the cash! Fundraising For Dummies is the complete, fun-to-read guide to the art and science of raising money for nonprofit endeavors, from Little League to big foundations. Fundraising For Dummies helps you to Find the secrets of writing grants that get the green Conduct effective grassroots campaigns, phone and mail solicitations, events, and more Discover tips on starting a nonprofit organization from scratch Put the fun" in fundraising Watch as your volunteer force turns into your front ranks, and wait to hear those "noes" turn into "yesses" as ...For Dummies turns your marketing techniques into solid gold.

Author Notes

John Mutz is chairman of the United Way of Central Indiana and served as president of the Lilly Endowment. Katherine Murray has written several books about fundraising and advises nonprofits.

Table of Contents

Part I Putting Your Fundraising Ducks in a Row
Chapter 1 Identifying the Fruits of Your Fundraising Passion
Chapter 2 Finding the Right Perspective: Fundraising Issues and Ethics
Chapter 3 Making Your Case Statement: Your Agency's Reason to Be
Chapter 4 Organizing Your Team: Board Members and Volunteers
Chapter 5 Creating a Winning Fundraising Plan
Part II Finding - and Winning Over - Donors
Chapter 6 Getting the Lowdown on Your Donors
Chapter 7 Meeting Your Donor
Chapter 8 Cultivating Major Givers
Chapter 9 Asking for a Major Gift
Part III Assembling Your Fundraising Toolkit
Chapter 10 Printing for Profits: Direct Mail, Annual Reports, and More
Chapter 11 Writing Winning Grant Proposals
Chapter 12 Projecting Your Image by Using the Media
Chapter 13 Working the Phones (You Don't Have to Be Hated)
Chapter 14 Charging Ahead with Tchotchkes: Giveaways, Gifts, and Sales
Part IV Leveraging the Internet
Chapter 15 Creating and Using a Web Site
Chapter 16 Getting the Most from E-mail and E-Newsletters
Chapter 17 Extending Your Branding Online
Part V On the (Fundraising) Campaign Trail
Chapter 18 Organizing , Implementing, and Celebrating Your Annual Fund
Chapter 19 Planning a Special Event
Chapter 20 Building Buildings, Nonbuildings, and Futures: The Capital Campaign
Chapter 21 Securing Major Gifts, Planned Gifts, and the Challenge Grant
Chapter 22 Approaching the Corporate Giver
Chapter 23 Building and Growing Endowments
Part VI The Part of Tens
Chapter 24 Ten Predictions about Fundraising
Chapter 25 Ten Great Opening Lines