Cover image for Toward a psychology of being
Toward a psychology of being
Maslow, Abraham H. (Abraham Harold)
Third edition.
Publication Information:
New York : J. Wiley & Sons, [1999]

Physical Description:
l, 270 pages ; 24 cm
Format :


Call Number
Material Type
Home Location
Item Holds
BF698 .M338 1999 Adult Non-Fiction Non-Fiction Area

On Order



"If we wish to help humans to become more fully human, we mustrealize not only that they try to realize themselves, but that theyare also reluctant or afraid or unable to do so. Only by fullyappreciating this dialectic between sickness and health can we helpto tip the balance in favor of health." -Abraham Maslow
Abraham Maslow's theories of self-actualization and the hierarchyof human needs are the cornerstone of modern humanistic psychology,and no book so well epitomizes those ideas as his classic Toward aPsychology of Being.
A profound book, an exciting book, its influence continues tospread, more than a quarter century after its author's death,beyond psychology and throughout the humanities, social theory, andbusiness management theory.
Of course, the book's enduring popularity stems from the importantquestions it raises and the answers it provides concerning what isfundamental to human nature and psychological well-being, and whatis needed to promote, maintain, and restore mental and emotionalwell-being. But its success also has to do with Maslow's uniqueability to convey difficult philosophical concepts with passion,precision, and astonishing clarity, and, through the power of hiswords, to ignite in readers a sense of creative joy and wholenesstoward which we, as beings capable of self-actualization,strive.
This Third Edition makes Abraham Maslow's ideas accessible to a newgeneration of psychology students, as well as businesspeople,managers, and trainers interested in applying the study of humanbehavior to management techniques.
An energetic and articulate scholar, Professor Maslow was theauthor of more than twenty books, including Eupsychian Management;Psychology of Science; Religions, Values, and Peak Experiences;Motivation and Personality; and Principles of Abnormal Psychology(with B. Mittelmann). He also edited New Knowledge in Human Valuesand wrote nearly one hundred articles. His teachings continue to bea staple for psychologists and psychology students.
"Capacities clamor to be used, and cease their clamor only whenthey are well used. . . . Not only is it fun to use our capacities,but it is necessary for growth. The unused skill or capacity ororgan can become a disease center or else atrophy or disappear,thus diminishing the person." -Abraham Maslow
Toward a Psychology of Being, Third Edition
Abraham Maslow doesn't pretend to have easy answers, absolutes, orsolutions that bring the relief of finality-but he does have a deepbelief in people. In this Third Edition of Toward a Psychology ofBeing (the original edition sold well over 100,000 copies), thereis a constant optimistic thrust toward a future based on theintrinsic values of humanity. Professor Maslow states that, "Thisinner nature, as much as we know of it so far, seems not to beintrinsically evil, but rather either neutral or positively 'good.'What we call evil behavior appears most often to be a secondaryreaction to frustration of this intrinsic nature." He demonstratesthat human beings can be loving, noble, and creative, and arecapable of pursuing the highest values and aspirations.
This Third Edition will bring Professor Maslow's ideas to a wholenew generation of business and psychology readers, as well asanyone interested in the study of human behavior.

Author Notes

In its first edition, Abraham Maslow's "Toward a Psychology of Being" (1962) sold more than 100,000 copies. Like R. D. Laing, Maslow questioned the old psychoanalytic notions of being well or ill "adjusted" to the world and spoke from a broadly human base. Human nature---the inner nature of every individual which is uniquely his or her own---"seems not to be . . . necessarily evil; . . . the basic human capacities are on their face either neutral, premoral or positively good." What we call evil behavior appears most often to be a secondary reaction to frustration of this intrinsic nature." On this foundation, Maslow built an affirmation of people and people's potentialities for self-fulfillment and psychological health. He considered his "humanistic" or "Eupsychian" approach to be part of the revolution then taking place in psychology, as in other fields, toward a new view of people. He saw people as sociable, creative, and loving beings whose welfare is not in the cure of "neurosis" or other ills, but on the development of their most socially and personally constructive potentials.

Maslow was born in New York City and received his B.A., M.A., and Ph.D. from the University of Wisconsin. He was chairman of the psychology department at Brandeis University in Waltham, Massachusetts. He taught for 14 years at Brooklyn College, and was the president of the American Psychological Association from 1967 to 1968. His wife Bertha helped edit his journals and last papers after his death and assisted with a memorial volume about him.

(Bowker Author Biography)

Table of Contents

A Larger Jurisdiction for Psychology
Introduction: Toward a Psychology of Health
What Psychology Can Learn from the Existentialists
Growth and Motivation
Deficiency Motivation and Growth Motivation
Defense and Growth
The Need to Know and the Fear of Knowing
Growth and Cognition
Cognition of Being in the Peak-Experiences
Peak-Experiences as Acute Identity-Experiences
Some Dangers of Being-Cognition
Resistance to Being Rubricized
Creativity in Self-Actualizing People
Psychological Data and Human Values
Values, Growth, and Health
Health as Transcendence of Environment
Future Tasks
Some Basic Propositions of a Growth and Self-Actualization Psychology
Additional Bibliography