Cover image for Creativity and innovation for managers
Creativity and innovation for managers
Clegg, Brian.
Personal Author:
Publication Information:
Oxford ; Boston : Butterworth-Heinemann in association with the Institute of Management, [publisher not identified], 1999.
Physical Description:
113 pages : illustrations ; 24 cm
Format :


Call Number
Material Type
Home Location
Item Holds
HD53 .C57 1999 Adult Non-Fiction Central Closed Stacks

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Creativity and Innovation for Managers will appeal to any manager responsible for getting more out of a business. Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it. It looks at the pitfalls on the road to innovation and the ways to avoid them, pulling together the experiences of key practitioners in the field both in the UK and the US. By concentrating on the essentials, Creativity and Innovation In Brief is a waffle-free approach to creativity, providing a quick action focused and accessible insight into a complex topic. It provides; - a practical approach to business creativity without the hype; - an agenda for making innovation happen in your business - a real world view.

Author Notes

Brian Clegg is a freelance journalist and Director of Creativity Unleashed Ltd.

Table of Contents

Prefacep. vii
1 Innovation in briefp. 1
2 Innovation emergesp. 8
3 The mechanics of innovationp. 16
4 The innovation powerhousesp. 30
5 Swamps and alligatorsp. 57
6 A moment's pausep. 72
7 Innovation in contextp. 79
8 Innovation SWOTp. 88
9 Innovation agendap. 92
10 Finding out morep. 103
Indexp. 109