Introduction : Born to shop? Consumer history and American history / Lawrence B. Glickman -- Consumer / Raymond Williams -- Consuming goods and the good of consuming / Colin Campbell -- Consumer society / Jean Baudrillard -- What is an economy for? / James Fallows -- An environmentalist's perspective on consumer society / Alan Durning -- The first consumer revolution / James Axtell -- Narrative of commercial life : consumption, ideology, and community on the eve of the American revolution / T.H. Breen -- Consumption in early modern social thought / Joyce Appleby -- Encountering mass culture at the grassroots : the experience of Chicago workers in the 1920s / Lizabeth Cohen -- Familiar sounds of change : music and the growth of mass culture / George Sanchez -- From scarcity to abundance : the immigrant as consumer / Andrew Heinze -- Consuming brotherhood : men's culture, style and recreation as consumer culture, 1880-1930 / Mark A. Swiencicki -- "Don't buy where you can't work" / Cheryl Greenberg -- The 'work' ethic and 'leisure' activity : the hot rod in post-war America / H.F. Moorhouse -- The commodity gap : consumerism and the modern home / Elaine Tyler May -- The revolution will be marketed : American corporations and black consumers during the 1960s / Robert E. Weems, Jr. -- All work and no play. It doesn't pay / Juliet B. Schor -- When high wage jobs are gone, who will buy what we make? / Kim Moody -- The green consumer / John Elkington, Julia Hailes, and Joel Makower -- Delectable materialism : second thoughts on consumer culture / Michael Schudson -- The tyranny of choice / Steven Waldman -- The pleasures of eating / Wendell Berry -- Coming up for air : consumer culture in historical perpsective / Jean-Christophe Agnew.