Cover image for Brands, consumers, symbols, & research : Sidney J. Levy on marketing
Title:
Brands, consumers, symbols, & research : Sidney J. Levy on marketing
Author:
Levy, Sidney J., 1921-
Personal Author:
Publication Information:
Thousand Oaks, Calif. : Sage Publications, [1999]

©1999
Physical Description:
xvii, 590 pages : illustrations ; 26 cm
Language:
English
Contents:
Stalking the amphisbaena (1996) -- The exemplary research (1953) -- Broadening the concept of marketing (1969) -- Cigarette smoking and the public interest (1963) -- What kind of corporate objectives? (1966) -- Beyond marketing : the furthering concept (1969) -- Demarketing, yes, demarketing (1971) -- Marketing and aesthetics (1974) -- Marcology 101 or the domain of marketing (1976) -- A rejoinder: toward a broader concept of marketing's role in social order (1979) -- The heart of quality service (1989) -- Absolute ethics, relatively speaking (1993) -- The product and the brand (1955) -- Brands, trademarks, and the law (1981) -- The two tiers of marketing (1990) -- Marketing stages in developing nations (1991) -- Defending the dowager : communication strategies for declining main brands (1993) -- Symbols for sale (1959) -- Symbols of substance, source, and sorcery (1960) -- Symbolism and life style (1963) -- The public image of government agencies (1963) -- Imagery and symbolism (1973) -- Myth and meaning in marketing (1974) -- Symbols, selves, and others (1981) -- Meanings in advertising stimuli (1986) -- Semiotician ordinaire (1987) -- Constructing consumer behavior : a grand template (1991) -- The cake eaters (1957) -- Looking at the ladies, lately (1960) -- Phases in changing interpersonal relations (1962) -- Social class and consumer behavior (1966) -- Psychosocial reactions to the abundant society (1967) -- The discretionary society (1970) -- Emotional reactions to the cutting of trees (1973) -- Consumer behavior in the United States (1977) -- Arts consumers and aesthetic attributes (1980) -- Social division and aesthetic specialization : the middle class and musical events (1980) -- Psychosocial themes in consumer grooming rituals (1983) -- Synchrony and diachrony in product perceptions (1983) -- Consumer behavior in the United States : the avid consumer (1987) -- Giving voice to the gift : the use of projective techniques to recover lost meanings (1993) -- Cultural harmonies and variations (1993) -- Qualitative research (1994) -- Motivation research (1958) -- Thematic assessment of executives (1963) -- New dimension in consumer analysis (1963) -- Focus groups : mixed blessing (1973) -- Musings of a researcher : the human side of interviewing (1975) -- Hunger and work in a civilized tribe: Or, the anthropology of market transaction (1978) -- Interpreting consumer mythology : a structural approach to consumer behavior (1981) -- Dreams, fairy tales, animals, and cars (1985) -- Marketing research as a dialogue (1988) -- Autodriving : a photoelicitation technique (1991).
Added Author:
ISBN:
9780761916963

9780761916970
Format :
Book

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