Cover image for The tipping point : how little things can make a big difference
Title:
The tipping point : how little things can make a big difference
Author:
Gladwell, Malcolm, 1963-
Personal Author:
Edition:
First edition.
Publication Information:
Boston : Little, Brown, [2000]

©2000
Physical Description:
viii, 279 pages ; 21 cm
Language:
English
Contents:
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe.
Program Information:
Accelerated Reader AR UG 9.1 15.0 149589.
ISBN:
9780316316965
Format :
Book

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HM1033 .G53 2000 Adult Non-Fiction Open Shelf
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HM1033 .G53 2000 Adult Non-Fiction Open Shelf
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HM1033 .G53 2000 Adult Non-Fiction Open Shelf
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Summary