Attitude research reaches new heights.
Title:
Attitude research reaches new heights.
Author:
American Marketing Association. Committee on Attitude Research.
Corporate Author:
Publication Information:
[Chicago] : [American Marketing Association], [1971?]
Physical Description:
vii, 339 pages : illustrations ; 23 cm.
General Note:
Papers presented at the third annual conference of the Attitude Research Committee of the American Marketing Association held in Mexico City during March 1970.
Language:
English
Format :
Book