Toward scientific marketing : proceedings of the winter conference, December 27-28, 1963
Title:
Toward scientific marketing : proceedings of the winter conference, December 27-28, 1963
Author:
American Marketing Association.
Corporate Author:
Publication Information:
Chicago : American Marketing Association, [1964]
©1964
Physical Description:
xxi, 647 pages : illustrations ; 23 cm
Language:
English
Subject Term:
Added Author:
Format :
Book