Cover image for Getting everything you can out of all you've got : 21 ways you can out-think, out-perform, and out-earn the competition
Getting everything you can out of all you've got : 21 ways you can out-think, out-perform, and out-earn the competition
Abraham, Jay.
Personal Author:
First edition.
Publication Information:
New York : Truman Talley Books/St. Martin's Press, 2000.
Physical Description:
viii, 376 pages ; 25 cm
Format :


Call Number
Material Type
Home Location
Item Holds
HF5386 .A423 2000 Adult Non-Fiction Non-Fiction Area

On Order



Jay Abraham, a trusted advisor to many top corporations, brings together more than two hundred brilliant business-career ideas in this, his first major book. Abraham reveals numerous new profit and personal advancement opportunities "hidden in plain sight" in and around every business organization today. He also demonstrates how all of us can maximize our careers and our incomes by applying fresh ways of looking at our many options in the vast new opportunity society that's around us.
This personal and practical career book is destined to become a new business classic--an idea-fille guide to multiply everyone's growth potential in the prosperous new century ahead.

Author Notes

During his meteoric career in marketing, Jay Abraham has helped grow more than four hundred companies, including IBM, Microsoft, Citibank, and Charles Schwab. He has been featured in The New York Times, the Washington Post, the Los Angeles Times, USA Today, as well as Success, Inc., and Entrepreneur magazines.

Reviews 1

Booklist Review

Abraham is a "success guru" who has teamed with Anthony Robbins (Powertalk!) on several occasions and who relies on seminars and audiocassettes to spread his message. What sets Abraham apart from others on the motivational circuit is that he calls himself a marketing consultant and focuses on ways for businesses to win and keep customers. "Optimize" and "maximize" what you already have are his maxims. Here he enthusiastically fires off a nonstop barrage of examples meant to show that we are surrounded by "simple, obvious solutions." They are usually undocumented assertions that we are meant to take at face value. For instance, "Ice cream was invented in 2000 B.C. Yet it was 39 hundred years later before someone figured out the ice-cream cone." Abraham's "21 ways" include cultivating referrals, telemarketing, going after inactive customers, bartering, and selling on the Internet. --David Rouse

Table of Contents

Part I How to Maximize What You Havep. 1
1. Your Flight Plan: Where You're Headed--an Overview of Your Journeyp. 3
2. Great Expectations: You Can Become Unbeatablep. 34
3. How Can You Go Forward If You Don't Know Which Way You're Facing?: Assessing Your Current Business Strengthsp. 49
4. Your Business Soul--the Strategy of Preeminence: Your Philosophical Approach to Clients and Colleaguesp. 56
5. Break Even Today, Break the Bank Tomorrow: Calculate the Lifetime Value of Your Clientp. 69
6. Vive la Difference: How You Develop a Unique Selling Propositionp. 78
7. Make 'Em an Offer They Can't Refuse: How You Eliminate the Number-One Obstacle to Buyingp. 103
8. Would You Like the Left Shoe, Too?: Ways You Maximize Client Satisfactionp. 118
9. How to Never Fall of a Cliff: You Must Test ... Test ... Test ...p. 144
Part II How to Multiply Your Maximump. 161
10. With a Little Help from My Friends: You Win with Host-Beneficiary Relationshipsp. 163
11. Someone You Should Meet: How You Set Up a Formal Referral Systemp. 189
12. The Prodigal Client: Reconnect with Your Past Clients, Colleagues, and Friendsp. 209
13. Your Ten-Thousand-Person Sales Department: Gain Clients with Your Sales Letters and Written Wordp. 227
14. Fish Where the Big Fish Are: Target Your High-Quality Prospectsp. 253
15. Watson, Come Here, I Need You: Master the Art of Gaining Clients Over the Phonep. 272
16. Big How to sell on the Internetp. 287
17. Manhattan for $29 Worth of Beads: The Genius of Creating Wealth Without Capitalp. 307
18. Leave a Message After the Beep: Communicate. Communicate. Communicatep. 328
19. Somewhere over the Rainbow: How You Establish and Reach Your True Life Goalsp. 336
20. Your Never-Ending Success: Getting the Most, Day After Day, Year After Yearp. 341
21. You Are Richer than You Think: Your Unique Definition of Successp. 346
One Last Thoughtp. 359
Read On, Discover, and Prosperp. 361
Acknowledgmentsp. 365
Indexp. 367