Cover image for Marketing's role in scientific management.
Marketing's role in scientific management.
Title:
Marketing's role in scientific management.
Author:
American Marketing Association.
Publication Information:
Chicago [publisher not identified], [1957]
Physical Description:
xxii, 609 pages : diagrams, forms, plans, tables. ; 23 cm
General Note:
"Papers ... presented to the 1957 Detroit national conference of the American Marketing Association."
Language:
English
Subject Term:
Format :
Book