Marketing concepts in changing times.
Title:
Marketing concepts in changing times.
Author:
American Marketing Association.
Corporate Author:
Publication Information:
Chicago [publisher not identified], [1960]
Physical Description:
xix, 412 pages : maps, diagrams, tables. ; 23 cm
General Note:
Papers presented at the winter conference of the American Marketing Association held in Washington, D. C., Dec. 28-30, 1959.
Language:
English
Subject Term:
Format :
Book