Cover image for Innovation--key to marketing progress; proceedings of the forty-sixth national conference of the American Marketing Association, June 17, 18, 19, 1963, Washington, D. C.
Innovation--key to marketing progress; proceedings of the forty-sixth national conference of the American Marketing Association, June 17, 18, 19, 1963, Washington, D. C.
Title:
Innovation--key to marketing progress; proceedings of the forty-sixth national conference of the American Marketing Association, June 17, 18, 19, 1963, Washington, D. C.
Author:
American Marketing Association.
Publication Information:
Chicago [publisher not identified], [1963]
Physical Description:
xxv, 685 pages : illustrations ; 24 cm
General Note:
Includes bibliographical footnotes.
Language:
English
Added Author:
Format :
Book