Emerging concepts in marketing : proceedings of the winter conference, December 27, 28, 29, 1962
Title:
Emerging concepts in marketing : proceedings of the winter conference, December 27, 28, 29, 1962
Author:
American Marketing Association.
Corporate Author:
Publication Information:
Chicago : American Marketing Association, [1963]
©1963
Physical Description:
xxi, 533 pages : illustrations ; 23 cm
Language:
English
Subject Term:
Added Author:
Format :
Book