Adaptive behavior in marketing : proceedings of the Winter conference, American Marketing Association, Cleveland, Ohio, Dec. 27-29, 1956, held under the auspices of the Committee on the Teaching of Marketing
Title:
Adaptive behavior in marketing : proceedings of the Winter conference, American Marketing Association, Cleveland, Ohio, Dec. 27-29, 1956, held under the auspices of the Committee on the Teaching of Marketing
Author:
American Marketing Association.
Corporate Author:
Publication Information:
[Columbus, Ohio] : [Modern Art Co.], [1957]
Physical Description:
iv, 242 pages : tables. ; 26 cm
Language:
English
Subject Term:
Added Author:
Format :
Book