Cover image for The 75 greatest management decisions ever made
Title:
The 75 greatest management decisions ever made
Author:
Crainer, Stuart.
Personal Author:
Publication Information:
New York : AMACOM [1999]

©1999
Physical Description:
xixx, 239 pages ; 24 cm
General Note:
Includes bibliographical references (p. [xxi]) and index.
Language:
English
ISBN:
9780814404911
Format :
Book

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Summary

Summary

Drawn from around the world and throughout the ages, this volume is a thoroughly entertaining collection of management decisions that changed the world. It ranges from the establishment of the hierarchy of the Catholic Church, to Walt Disney's decision to call his mouse Micky instead of Mortimer, to the creation of Amazon.com.


Author Notes

Stuart Crainer (Oxford, U.K.) is a noted business and management writer who contributes regularly to The Financial Times, The (London) Times, the British Airlines in-flight magazine, Across the Board, and other publications. His many books include The Ultimate Business Library, The Ultimate Book of Business Quotations, The Ultimate Book of Business Gurus, Business the Jack Welch Way, and Business the Rupert Murdoch Way.

050


Reviews 2

Booklist Review

Crainer's objective is to present a cornucopia of management decisions drawn from history to honor as well as to learn from them. He selects these decisions on the basis of the results achieved--they made things happen. In addition, he offers his "Hall of Infamy," 21 major decisions that failed. His 75 great decisions include Henry Ford's decision to start his own company; Sears Roebuck's decision to go into retail sales; Bill Gates' decision to license MS-DOS to IBM; Napoleon's decision to promote people on the basis of merit; and the ancient Chinese decision to institute a system of currency. The author's list of the worst decisions includes the sale for $1 of bottling rights for Coca-Cola; Xerox's rejection of the first PC and virtually handing it to Apple Computer; Sony's development of Betamax (a much better product than VHS), but failure to license it; and IBM's inability to see that PCs were indistinguishable and there was no need for consumers to pay for the IBM brand. --Mary Whaley


Choice Review

From the ancient Chinese to Elvis Presley and Bill Gates, Crainer (a business and management writer) celebrates an eclectic choice of the 75 most historically significant management decisions. Through a series of vignettes organized into categories such as "Industry Inventors," "The Name Game," "Marketing Magic," "Lucky Foresight," "Leading by Example," "Competitive Advantages," "Bright Ideas, and "People Power," the one- to two-page essays capture the essence and impact of a management decision on an organization's future. Examples of great decisions include the credit card, the Walkman, CNN, the PC, the weight-loss industry, market research, and brand management. Each essay concludes with a "Greatest Lesson" which discusses the principle underlying the novel product or concept. Though only the reader can evaluate the "greatness" of the author's choices, the book provides an interesting, if sometimes controversial and often humorous, perspective on historical and contemporary decision models. Appropriate for general readers, undergraduate students, and practitioners. S. R. Kahn; University of Cincinnati


Table of Contents

Introductionp. ix
Books on Decision Makingp. xxi
Acknowledgmentsp. xxiii
Industry Inventorsp. 1
The Name Gamep. 27
Marketing Magicp. 37
Lucky Foresightp. 73
Leading by Examplep. 85
Supermodelsp. 103
Getting onp. 123
Competitive Advantagesp. 137
Bright Ideasp. 175
People Powerp. 193
The Hall of Infamyp. 217
Indexp. 233