Cover image for There's no business like your own business : the six practical and holistic steps for entrepreneurial success
There's no business like your own business : the six practical and holistic steps for entrepreneurial success
Edmunds, Gladys.
Personal Author:
Publication Information:
New York : Viking, 2000.
Physical Description:
xvii, 205 pages ; 24 cm
Format :


Call Number
Material Type
Home Location
Item Holds
HD62.7 .E337 2000 Adult Non-Fiction Open Shelf

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Gladys Edmunds always exceeded expectations. At age twelve, she was desperate for a pair of Buster Brown saddle shoes and formed her own cleaning business to pay for them. Three years later, with a baby on the way, she realized she could charter tour buses to make great profits. From the card table in her childhood living room to Money magazine's small business round table, Edmunds has done it all. But how, exactly, did she do it?Edmunds presents the steps to success in accessible, inspirational, often humorous ways. They are uncomplicated but challenging; proactive as well as reactive; tried and definitely true. She identifies the six tasks necessary for achieving entrepreneurial rewards: take charge of your thoughts, overcome obstacles, establish communication, build a dynamic support system, achieve balance, and expand your horizons. Through personal example and anecdote, how-to advice and exercises readers will learn how to use the six keys to open the door to a future they might have never dreamed possible. After all, there is no business like your own business.

Author Notes

Gladys Edmunds is the founder of Edmunds Travel Consultants. Her success has been featured on such programs as The Oprah Winfrey Show, Good Morning America, and The Susan Powter Show, and in publications like Money magazine, Good Housekeeping, and the Pittsburgh Post-Gazette. An Avon Women of Enterprise Award winner, she travels the country as a motivational speaker addressing conferences, seminars, and workshops. She lives in Pittsburgh, Pennsylvania.

Table of Contents

Introduction: Living by Choice, Not by Chancep. xiii
Chapter 1 Taking Charge of Your Thoughts
Thoughts and Thinkingp. 2
Purpose: Life's Main Motivatorp. 11
What You Focus On Is What You Getp. 13
Use What You Know and Start Where You Arep. 16
Set Goals That You Can Seep. 18
Negative Thoughts: The Power Pathp. 21
Tabula Rasap. 24
Opinions Are Many and Facts Are Fewp. 26
Self-Confidence: Where Are You When I Need You?p. 28
Choice Is Yours; Cherish Itp. 31
Self-Inquisition: Who Am I?p. 34
A Sense of Renewalp. 36
Wrap-Upp. 39
Reviewp. 39
Chapter 2 Overcoming Obstacles
Beyond Obstaclesp. 43
Guilt as an Obstaclep. 47
Interdependencep. 49
Fear of Failurep. 52
Fear of Successp. 54
Criticismp. 60
A Word from the Wisep. 64
Socratic Methodp. 66
Keep Your Mouth Shutp. 67
Opportunities in Obstaclesp. 69
Risksp. 71
Angerp. 74
The Junk Drawerp. 75
Wrap-Upp. 78
Reviewp. 79
Chapter 3 Establishing Communication
What Is Communication?p. 81
The Right Product or Servicep. 83
The Right Peoplep. 89
Sales: That Special Feelingp. 91
The Right Treatmentp. 93
The Right Creativityp. 96
The Competitionp. 98
If You Need It, Ask for Itp. 99
Believe in Yourselfp. 101
Appreciation: A Simple Thank-you Will Dop. 106
Are You Listening to What You Hear?p. 107
Become a Good Conversationalistp. 109
Wrap-Upp. 111
Reviewp. 111
Chapter 4 Building a Dynamic Support System
Becoming the Best Leaderp. 114
The Mentorp. 115
The Advocatep. 119
The Nurturerp. 121
The Coachp. 126
Paid Support (Personnel)p. 128
Hiring Subcontractorsp. 131
Finding the Right Peoplep. 132
Your Signal to Othersp. 136
Support: The Parts Make Up the Wholep. 140
Making Connectionsp. 142
Self-Support: Intuitionp. 145
Wrap-Upp. 147
Reviewp. 149
Chapter 5 Achieving Balance
Holistic Livingp. 152
For the Love of Selfp. 156
The Scales of Balancep. 159
Simplify Your Lifep. 162
Premise: Another Road to Balancep. 165
Happinessp. 167
Becoming a Witness to Yourselfp. 172
The Act of Inner Stillnessp. 175
Team Players at Workp. 177
The Mind Is a Powerful Toolp. 180
Wrap-Upp. 182
Reviewp. 183
Chapter 6 Expanding Your Horizons
Expanding the Comfort Zonep. 186
Stretching Your Zonep. 188
Expanding Your Frame of Referencep. 191
Gathering Knowledgep. 192
Information Overloadp. 196
Ask Questionsp. 200
Pay Attention to Your Surroundingsp. 201
Wrap-Upp. 204
Reviewp. 205
Conclusionp. 206