Title:
Serious play : how the world's best companies simulate to innovate
Author:
Schrage, Michael.
Personal Author:
Publication Information:
Boston : Harvard Business School Press, [2000]
©2000
Physical Description:
xxiv, 244 pages : illustrations ; 25 cm
Language:
English
Contents:
The new economics of innovation -- A spreadsheet way of knowledge -- Our models, ourselves -- Productive waste -- Preparing for surprise -- Perils of pathological prototyping -- S(t)imulating interventions -- Measuring prototyping paybacks -- Going meta: evolution as a business practice.
ISBN:
9780875848143
Format :
Book
