Cover image for Dollars & events : how to succeed in the special events business
Title:
Dollars & events : how to succeed in the special events business
Author:
Goldblatt, Joe Jeff, 1952-
Personal Author:
Publication Information:
New York : John Wiley, [1999]

©1999
Physical Description:
xvii, 298 pages : illustrations ; 25 cm
General Note:
Includes index.
Language:
English
Added Author:
ISBN:
9780471249573
Format :
Book

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GT3406.U6 G65 1999 Adult Non-Fiction Non-Fiction Area
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Summary

Summary

Start, grow, and manage your special events career! To succeed in the world of special events management, you need to develop a vast array of skills and acquire a broad knowledge base that covers everything from planning and management to consulting, production, lighting and sound, decor, catering, and more. You′ll also need the critical business know-how that will enable you to plot a course for success, measure your progress along that course, and adapt to changes in the business environment along the way. In short, you need Dollars and Events .

The first and only book written specifically for aspiring and established special events professionals, Dollars and Events provides all the information you need to start, grow, and manage a special events-related business or career. You′ll learn how to develop a vision, a mission, and a strategy; manage your finances; find the capital you need; create a marketing plan; and hire and keep employees that will help your business thrive.

You′ll also find:

Advice and direction from outstanding special events entrepreneurs and intrepreneurs Help in adapting proven business concepts such as benchmarking, best practices, and quality teams to your business or career End-of-chapter activities to help you learn by doing Whether you are starting your own special events business, running or working in an established firm, or involved in the special events department of a large corporation, this book gives you the tools you need to advance your business, enhance your career opportunities, and enrich yourself and your clients both now and in the future.


Table of Contents

Choosing Success
Vision, Mission, Strategic Planning
The Event Business Audit
Research
Dollar Wise
Finding Capital
Monitoring Success
The Marketing Plan
Finding and Keeping Great People
Achieving Success
Appendix
Index