Cover image for Behind the scenes at special events : flowers, props, and design
Title:
Behind the scenes at special events : flowers, props, and design
Author:
Malouf, Lena.
Personal Author:
Publication Information:
New York : John Wiley, [1999]

©1999
Physical Description:
xv, 208 pages, 16 unnumbered pages of plates : illustrations (some color) ; 29 cm
General Note:
Includes index.
Language:
English
ISBN:
9780471254911
Format :
Book

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TX911.3.M27 M25 1999 Adult Non-Fiction Central Closed Stacks-Oversize
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Summary

Summary

"A much-needed, comprehensive, and essential reference for special events professionals throughout the world. My copy will always be at arm's reach as I use this to research, design, coordinate, and plan world class events such as those provided by Ms. Malouf's extraordinary book." --Dr. Joe Jeff Goldblatt, CSEP Founding Director, The Event Management Program The George Washington University

"From how you start planning the event, to how you create beautiful designs, to running an effective and profitable event office, to themed events --this book is an all-inclusive event designer's 'How To!'." --Tim Lundy, CSEP Distinctive Design Events, Atlanta, Georgia

"This book is a must on the bookshelf of every event practitioner who wants to be the consummate event designer." --Richard Aaron, CMP, CSEP President, Mallory Factor, Inc.

Lena Malouf, CSEP, is recognized as an international authority in the special events, party, and floral industries. She gives you an arsenal of proven techniques to administer, coordinate, and create a special event that will leave your clients and their guests with a truly memorable experience. Lavishly illustrated, this valuable guide is packed with inspirational and imaginative examples of Malouf's most successful corporate events, theme parties, flower arrangements, table designs, and much more. Packed with checklists, forms, and double-checking methods, this book helps you feel confident that even the tiniest detail will not be missed.

This practical how-to book covers:
* Inspirational concept and theme ideas
* What to include in contracts and agreements
* Setting a budget and sticking to it
* Creating a more efficient work schedule
* Using the power of color to its fullest potential
* The endless possibilities of design, decor, and sets
* Exquisite flower arrangements and beautiful linens


For the newcomer, student, or professional planner, this step-by-step book walks you through the entire event process.


Author Notes

Lena Malouf is a Certified Special Events Professional who is considered one of the most talented events designers and professionals in the world. Based in Sydney, Australia, she regularly travels to the United States and throughout the world to conduct industry seminars, speak at professional meetings, and consult. Her background is eclectic, and covers years of study, teaching, appearing on television, and writing articles for trade magazines.


Table of Contents

The Secrets of Superb Organization
The 12-Point Management Plan
Event Essentials
The Power of Color
InnovatioveDesign and Decor
Theme Creations
Understanding Design Principles and Elements of Art
Special Flowers and Special Events
Table Talk
Themes, Themes, Themes
Synopsis of Other Events
Suggested Readings
Index