Cover image for Conducting a successful capital campaign : the new, revised, and expanded edition of the leading guide to planning and implementing a capital campaign
Conducting a successful capital campaign : the new, revised, and expanded edition of the leading guide to planning and implementing a capital campaign
Dove, Kent E., 1945-
Personal Author:
Second edition.
Publication Information:
San Francisco : Jossey-Bass Publishers, [2000]

Physical Description:
xviii, 510 pages : illustrations, map ; 25 cm.
Format :


Call Number
Material Type
Home Location
Item Holds
HG177.5.U6 D68 2000 Adult Non-Fiction Open Shelf
HG177.5.U6 D68 2000 Adult Non-Fiction Non-Fiction Area

On Order



"This book is highly recommended for development professionals, as well as board members and administrators who believe that a few million can easily be raised by development personnel in their spare time."
- National Society of Fund Raising Executives Journal on the 1st edition

Conducting a Successful Capital Campaign has been the definitive resource on capital campaigns for a decade. Now, in the long-awaited second edition of the best-selling guide, Kent Dove offers an updated and expanded blueprint for planning and managing a successful capital campaign. He not only gives authoritative guidance to every aspect of a capital campaign but also provides new discussions on such important topics as linking strategic planning to fundraising, conducting external market surveys, defining leadership roles, establishing a campaign and solicitation process, and more. Other enhancements include:

A dramatically expanded resource section that includes samples of a strategic plan, market surveys, case statements, financial reports, pledge forms, newsletters, program brochures, a complete volunteer kit, and a post-campaign evaluation New chapters on technology in fundraising, leadership gifts, and developing lasting relationships with donors Updated examples and real-world lessons from diverse organizations that have conducted their own capital campaigns The Dove Preparedness Index (DPI), a unique measurement tool that helps organizations simply and accurately assess their readiness to embark on a capital campaign The new Continuous Lifetime Giving Program Model, including an analytical and segmented marketing approach to its implementation A modernized version of the 80/20 rule, addressing the size and number of gifts that are needed to conduct a successful capital campaign
Packed with checklists, formulas, and tables, Conducting a Successful Capital Campaign is sure to make difference in your capital campaign

Author Notes

Kent E. Dove is one of the nation's most respected and successful capital campaign managers and consultants. He has been called the "preeminent fundraising practitioner working in America today." Dove is currently vice president for development at the Indiana University Foundation and holds the prestigious Council for Advancement and Support of Education (CASE) Steuben Glass Apple Award for Outstanding Teaching. He has served three terms on the CASE Educational Fund Raising Committee and one term on the National Society of Fund Raising Executives (NSFRE) Board of Directors.

Table of Contents

Rodney P. Kirsch and Martin W. ShellWilliam V. West
Prefacep. ix
Acknowledgmentsp. xv
The Authorp. xvii
Part 1 Planning and Implementing Your Capital Campaignp. 1
Tables, Figures, and Exhibits in Part Onep. 2
Preparing for the Campaign
1. The Key Components of a Capital Campaignp. 5
2. Preparing for a Campaign: Three Essential Steps and an Important Checkp. 20
Implementing the Campaign
3. Defining Roles of Leaders and Volunteers in the Campaignp. 35
4. Recruiting, Educating, and Motivating Volunteersp. 48
5. Building and Stating the Case for the Campaignp. 59
6. Constructing and Using the Major Gifts Chartp. 68
7. Establishing the Campaign Structure and Solicitation Processp. 80
8. Identifying, Researching, and Rating Campaign Donorsp. 94
9. Cultivating and Soliciting Major Gift Prospectsp. 109
10. Building Lasting Relationships and Developing Lead Giftsp. 124
11. Managing Campaign Logistics and Day-to-Day Operationsp. 136
12. Technology in Fundraisingp. 155
13. Creating Successful Publications, Promotions, and Public Relationsp. 172
Moving Forward
14. Concluding the Campaign and Building on the Momentump. 182
15. Trends Affecting the Future of Fundraising and Capital Campaignsp. 190
Part 2 The Capital Campaign Resource Guidep. 209
Resources for Preparing for the Campaign
A. Sample Strategic Planp. 213
B. Sample Strategic Plan Progress Reportp. 229
C. Sample Market Survey Materialsp. 243
Resources for Implementing the Campaign
D. Sample Volunteer Kitp. 287
E. Sample Case Statementp. 349
F. Sample Case Statement with Companion Piecesp. 359
G. Sample Program Brochurep. 383
H. Sample Campaign Planp. 395
I. Sample Monthly Financial Reportp. 439
J. Sample Public Announcement Event Invitation and Programp. 447
K. Sample Pledge Formsp. 457
L. Sample Communications Materials Checklistp. 461
M. Sample Newslettersp. 465
N. Sample Letterhead and Envelopesp. 473
Resources for Moving Forward
O. Sample Final Reportp. 475
P. Sample Post-Campaign Assessmentp. 487
Referencesp. 501
Indexp. 505