Cover image for Management science/operations research : a strategic perspective
Title:
Management science/operations research : a strategic perspective
Author:
Bell, Peter C., 1944-
Personal Author:
Publication Information:
Cincinnati, Ohio : South-Western College Pub., [1999]

©1999
Physical Description:
xvii, 376 pages : illustrations, map ; 26 cm + 1 computer disk (3 1/2 in.)
General Note:
Includes index.
Language:
English
ISBN:
9780324001587

9780324004663
Format :
Book

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T56 .B385 1999 TEXT Book and Software Set Central Closed Stacks
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Summary

Summary

A textbook for introductory courses from undergraduate to professional, introducing the subject from the perspective of the general manager of a corporation. Emphasizes the strategic role that the science and research are currently playing in globally competitive corporations, rather than examining the details or attempting an encyclopedic review of the field. Nearly half the book comprises case studies. The 3.5" disk contains data in Excel 7.0 format. Annotation copyrighted by Book News, Inc., Portland, OR


Summary

This book has been designed to fill a market need for a shorter book which can be covered in 6 weeks to one college quarter. The cases will emphasize more than just individual quantitative methods for specific situations; they will help students with problem diagnostics and modeling processes. Some topics from MIS will be integrated as well. It will be a durable and striking book since it is to be case bound with a four-color cover. The book consists of 30% text and 70% cases. The text will also include a data disk.