Cover image for Big bucks!
Big bucks!
Blanchard, Kenneth H.
Personal Author:
First edition.
Publication Information:
New York : W. Morrow, [2000]

Physical Description:
ix, 196 pages ; 22 cm
Added Author:
Format :


Call Number
Material Type
Home Location
Item Holds
HG179 .B524 2000 Adult Non-Fiction Central Closed Stacks

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With Big Bucks! bestselling authors Ken Blanchard and Sheldon Bowles unlock the secrets of making serious money for both you and your company. Through a series of easy-to-follow steps and powerful strategies, Blanchard and Bowles show how anyone can create lasting wealth. By focusing on concepts like commitment, intensity, purpose, and even fun, the authors have crafted a totally new--and irresistible--paradigm for unlimited success.

Written in the parable style of their previous books, Raving Fans and Gung Ho!., which were Business Week, New York Times, and Wall Street Journal business bestsellers, Big Bucks! introduces Len, who doesn't just want more money--he wants to be a millionaire. Under the direction and guidance of a group of mentors, Len must overcome three challenges on his way to attaining more wealth than he ever dreamed possible. Len learns that these three tests can be undertaken by any individual or organization in the pusuit of big bucks. And he also sees that while making big money, he can accomplish even more valuable achievements by being generous with his time, talents, and prosperity.

Packed with practical advice, Big Bucks! is a must-read for any individual or business professional seeking wealth. It's destined to become one of the major money books in the twenty-first century.

Author Notes

Kenneth Hartely Blanchard was born May 6, 1939, in Orange, New Jersey. He married Marjorie McKee, a business consultant, in 1962. He founded Blanchard Training and Development in 1977.

Blanchard has cowritten several books on management, including one of the best-selling management books of all time, The One-Minute Manager (1982) with Spencer Johnson. In the book, the authors describe effective and efficient management skills. The basics to good management are setting goals, praising, and reprimanding. Blanchard says that these skills can easily be translated to work in the home as well as the office.

Blanchard lives in San Diego, California.

(Bowker Author Biography)

Reviews 1

Publisher's Weekly Review

In Raving Fans, Blanchard (The One Minute Manager, etc.) and Bowles, a consultant, concentrated on the importance of delighting customers. In Gung Ho!, they focused on how companies could become "the employer of choice" and attract the best employees. Here they complete their trilogy with a look at how businesses--and employees--can make more money by properly focusing their time and energy. As in the authors' previous titles, the points are presented through a parable. In this case, a man struggling to make ends meet goes on a journey to discover the secret to becoming rich and meets three wise (and successful) people who present simple truths: among them, you can't make money unless you are having fun; instead of trying to cut costs, companies should devote themselves to increasing sales; and those who want to make a lot of money need to make sure the firm they work for believes in paying employees a lot. The authors clearly prefer to provide inspiration rather than a road map. But, to their credit, the key messages are presented effectively. Fans of the series and this approach will be satisfied, while those looking for something more substantial will no doubt forge on. (May) (c) Copyright PWxyz, LLC. All rights reserved