Cover image for Stock market rules : 70 of the most widely held investment axioms explained, examined, and exposed
Stock market rules : 70 of the most widely held investment axioms explained, examined, and exposed
Sheimo, Michael D., 1944-
Personal Author:
Second edition.
Publication Information:
New York : McGraw Hill, [1999]

Physical Description:
vi, 313 pages : illustrations ; 24 cm
Format :


Call Number
Material Type
Home Location
Item Holds
HG4661 .S427 1999 Adult Non-Fiction Non-Fiction Area

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This new edition features 20 new axioms as well as updated charts and text references throughout. Written in a concise format, the book offers guidelines for nearly every market situation that might arise to aid the novice investor. The 70 rules cover a wide range of investing experience, from: Follow a Few Stocks Well; Buy on the Rumor and Sell on the News; Avoid Heavy Positions in Thinly Traded Stocks; and Take a Loss Quickly.

Author Notes

Michael Sheimo is an internationally recognized stock market expert with over a quarter century of experience in business, education, and investing. Sheimo has been a stockbroker and registered options principal with both full service and discount brokerage firms, and currently works as a business and management consultant as well as an investment advisor. He is the author and editor of five books on the stock market, including International Encyclopedia of the Stock Market, Casting In On the Dow, and The Stock Selector System.

Table of Contents

Prefacep. ix
1 Sell the Losers and Let the Winners Runp. 1
2 Make Winners Win Bigp. 9
3 Losers Demand Careful Strategyp. 18
4 It Is Better to Average Up Than to Average Downp. 21
5 Good Companies Buy Their Own Stockp. 26
6 Price Doubling Is Easy at Low Pricesp. 31
7 Look for Insider Tradingp. 35
8 Buy Low, Sell Highp. 43
9 Buy High, Sell Higherp. 48
10 Buy on the Rumor, Sell on the Newsp. 54
11 Sell High, Buy Lowp. 58
12 The Perfect Hedge Is Short against the Boxp. 66
13 Never Short a Dull Marketp. 68
14 Never Short the Trendp. 71
15 Never Buy a Stock Because It Has a Low Pricep. 75
16 Beware the "Penny Stock"p. 80
17 Give Stop Orders Wiggle Roomp. 83
18 Buy the Stock That Splitsp. 89
19 Institutions Show Where the Action Is Nowp. 95
20 Avoid Heavy Positions in Thinly Traded Stocksp. 103
21 There Are at Least Two Sides to a Storyp. 106
22 Follow a Few Stocks Wellp. 108
23 Be Wary of Stock Ideas from a Neighborp. 115
24 Get Information before You Invest, Not Afterp. 118
25 Never Fight the Tapep. 123
26 Heavy Volume, the Price Rises--Light Volume, the Price Fallsp. 132
27 Buy on Weakness, Sell on Strengthp. 138
28 It Is Best to Trade "At the Market"p. 142
29 Understand the Types of Ordersp. 145
30 Order Modifications Might Cause Delayp. 147
31 Remember That Others Might Have the Same Ideap. 151
32 Use Limit Orders as Insurancep. 154
33 Values Can Be Found Bottom Fishingp. 159
34 Heavily Margined, Heavily Watchedp. 163
35 Winners Keep on Winningp. 168
36 Indicators Can Meet Overriding Factorsp. 171
37 Take a Loss Quicklyp. 175
38 Beware the Triple Witching Hourp. 178
39 Buy on Monday, Sell on Fridayp. 182
40 Never Get Married to the Stockp. 185
41 Diversification Is the Key to Portfolio Managementp. 188
42 Partial Liquidation Might Be the Answerp. 192
43 Act Quickly, Study at Leisurep. 194
44 Records Can Make Moneyp. 196
45 Fraud Is Unpredictablep. 198
46 Use Margin for Leverage Onlyp. 202
47 Avoid Overtradingp. 204
48 Buy When There's Blood in the Streetsp. 208
49 Look for Divergence in Trendsp. 214
50 Invest in What You Know Bestp. 219
51 Buy Stock Cheaper with Dollar Cost Averagingp. 221
52 There's Always a Santa Clause Rallyp. 225
53 There's Always a Year-End Sell-offp. 229
54 The First Week Determines the Yearp. 234
55 It's Always a Bull Marketp. 240
56 Watch the Bellwethersp. 242
57 Buy the Dipsp. 250
58 Buy the Dow Dogsp. 255
59 A Trend Remains in Force until It Changesp. 258
60 It Depends on Support and Resistancep. 263
61 The Stock Market Predicts the Economyp. 267
62 There Is a Bear Market Comingp. 269
63 There Are More Advances in a Bear Market Than There Are Declines in a Bull Marketp. 273
64 Use Protective Puts in Volatile Marketsp. 279
65 The Stock Market Is a "Random Walk"p. 283
66 Use the Rule of 72 to Doublep. 286
67 A Stock Price Splits When It Gets Too Highp. 289
68 Join the Clubp. 293
69 Small Stocks Make the "January Effect"p. 297
70 Invest According to Objectivesp. 301
Indexp. 309