The anatomy of advertising : an analytical approach to campaign planning and advertisement making
Title:
The anatomy of advertising : an analytical approach to campaign planning and advertisement making
Author:
Wiseman, Mark.
Personal Author:
Edition:
Second edition.
Publication Information:
New York : Harper, 1942.
Physical Description:
2 volumes in 1 : illustrations ; 22 cm
General Note:
Includes indexes.
Language:
English
Contents:
v. 1. Campaign planning.--v. 2. Advertisement making.
Subject Term:
Format :
Book