Cover image for The measurement of advertising effects; a study of representative commodities showing public familiarity with names and brands
The measurement of advertising effects; a study of representative commodities showing public familiarity with names and brands
Title:
The measurement of advertising effects; a study of representative commodities showing public familiarity with names and brands
Author:
Hotchkiss, George Burton, 1884-1953.
Publication Information:
New York and London : Harper & brothers, 1927.
Physical Description:
248 pages : illustrations ; 24 cm
Language:
English
Subject Term:
Added Corporate Author:
Format :
Book