Cover image for The integrated approach to product planning: with a paper on consumer buying habits.
The integrated approach to product planning: with a paper on consumer buying habits.
Title:
The integrated approach to product planning: with a paper on consumer buying habits.
Author:
American Management Association.
Corporate Author:
American Management Association.
Publication Information:
New York [publisher not identified], [1957]
Physical Description:
68 pages : illustrations ; 23 cm.
Series:
Its Marketing series ; no. 101

Marketing series ; no. 101.
Language:
English
Subject Term:
New products.
Format :
Book

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