Testing advertisements, a study of copy testing methods in theory and practice
Title:
Testing advertisements, a study of copy testing methods in theory and practice
Author:
Firth, Leo E.
Personal Author:
Edition:
First edition.
Publication Information:
New York and London : McGraw-Hill Book Company, 1934.
Physical Description:
xii, 282 pages : diagrams ; 21cm
Language:
English
Subject Term:
Format :
Book