Cover image for The American car dealership
Title:
The American car dealership
Author:
Genat, Robert, 1945-
Personal Author:
Publication Information:
Osceola, WI : MBI Pub., 1999.
Physical Description:
156 pages : illustrations (some color) ; 26 cm
General Note:
Includes index.
Language:
English
ISBN:
9780760306390
Format :
Book

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HD9710.U52 G359 1999 Adult Non-Fiction Central Closed Stacks-Oversize
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Summary

Summary

A fascinating text accompanies an equally compelling collection of archival photography recalling past and present car dealer phenomena like new model previews and grand openings (i.e., soaped showroom windows, veiled cars, search lights), promotions and giveaways, business practices from early-century animal trade-ins to today's refreshing Saturn-style service, customer relations and service centers, and nontraditional automotive outlets like Sears-Roebuck and hardware stores.


Author Notes

Robert Genat is a freelance automotive author and photographer based in Encinitas, California


Table of Contents

Acknowledgmentsp. 6
Introductionp. 6
Chapter 1 The Car Business: Risk Takers and Visionariesp. 17
Chapter 2 Dealership Architecture and Location: From Store Front to Auto Mallp. 39
Chapter 3 Promotions: Putting the Show in Showroomp. 65
Chapter 4 Selling Cars: Salesmen and the Art of the Dealp. 87
Chapter 5 Used Cars: Best Deal on Wheelsp. 105
Chapter 6 Parts and Service: Service After the Salep. 131
Bibliographyp. 155
Indexp. 156