Cover image for Wave 4 : network marketing in the 21st century
Wave 4 : network marketing in the 21st century
Poe, Richard, 1958-
Personal Author:
Publication Information:
Rocklin, CA : Prima, 1999.
Physical Description:
xxxii, 303 pages ; 22 cm
General Note:
Includes index.
Format :


Call Number
Material Type
Home Location
Item Holds
HF5415.126 .P633 1999 Adult Non-Fiction Non-Fiction Area

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Ride the Wave into the 21st Century! In the ground-breakingWave 3,Richard Poerevealed how the new world of computers has liberated network marketing from its humble beginnings to offer an unprecedented professional opportunity for financial freedom. Now, inWave 4,Poe shows how the marriage between the Internet and people-to-people sales will accelerate the growth of network marketing. Poe predicts that this new technology-driven wave will sweep up in its wake millions of people who have never before considered network marketing. In addition, he explains how the Internet, coupled with the touch of good old-fashioned personal attention, will revolutionize direct selling, as the demand for new products and services explodes beyond borders. We live in exciting times. Millions of people around the world are dreaming of starting up their own businesses.Wave 4shows them how network marketing can help them achieve exciting financial goals in the 21st century! "A splendid read, not only for network marketers, but for anyone wishing to thrive in the home-based economy of the 21st century. Richard Poe cuts through the hype, with insight and objectivity, presenting an unusually clear-headed view of this exciting new business frontier."--Dr. Stephen R. Covey, author ofThe 7 Habits of Highly Effective People "Wave 4is a tidal wave, carrying new millennium surfers into rich ports of call."--Dr. Denis Waitley, author ofThe Psychology of Winning for the 21st Century

Author Notes

Richard Poe is an award-winning journalist, a cyber-columnist, and a New York Times--bestselling author. His books on network marketing, Wave 3 and The Wave 3 Way to Building Your Downline, have sold half a million copies. Formerly senior editor of Success magazine, Poe is now a contributing editor of Network Marketing Lifestyles.

Table of Contents

Scott DeGarmoDuncan Anderson
Forewordp. xiii
Prefacep. xix
Acknowledgmentsp. xxvii
Introductionp. xxix
Part 1 The New Frontierp. 1
Chapter 1 The New Pioneersp. 2
Chapter 2 The Leverage Principlep. 10
Chapter 3 The Multilevel Solutionp. 15
Part 2 The Wave 4 Revolutionp. 21
Chapter 4 Acres of Diamondsp. 22
Chapter 5 The Four Wavesp. 30
Chapter 6 The End of Shoppingp. 36
Chapter 7 The World-of-Mouth Factorp. 42
Chapter 8 The Distribution Freewayp. 48
Chapter 9 The Growth Gapp. 54
Chapter 10 A Competitive Edgep. 60
Chapter 11 The Big Bangp. 66
Chapter 12 The Power of the Swarmp. 74
Chapter 13 The McDonald's Effectp. 82
Chapter 14 The Virtual Businessp. 88
Chapter 15 The Techno-Edgep. 96
Chapter 16 The Wired Downlinep. 101
Chapter 17 What Is Wave 4?p. 112
Part 3 Getting Startedp. 119
Chapter 18 Choosing a Companyp. 120
Chapter 19 Understanding Your Comp Planp. 128
Chapter 20 The Seven Pillars of Wave 4 Successp. 145
Part 4 Never Give Upp. 149
Chapter 21 The Zonep. 150
Chapter 22 Make It, Don't Fake Itp. 155
Part 5 Find A Mentorp. 163
Chapter 23 Role Modelsp. 164
Chapter 24 The Turnkey Meetingp. 172
Part 6 Work The Systemp. 181
Chapter 25 Quest for a Systemp. 182
Chapter 26 The Right Platformp. 187
Chapter 27 The Automated Downlinep. 191
Part 7 Tell Your Storyp. 199
Chapter 28 Story Powerp. 200
Chapter 29 The Big Breakp. 205
Part 8 Keep It Simplep. 213
Chapter 30 Belly-to-Bellyp. 214
Chapter 31 The Human Touchp. 218
Part 9 Sift And Sortp. 225
Chapter 32 Disqualifying Prospectsp. 226
Chapter 33 Prescreeningp. 231
Part 10 Support Your Downlinep. 237
Chapter 34 Compressing Timep. 238
Chapter 35 Auto-Supportp. 243
Part 11 Wave 5 And Beyondp. 249
Chapter 36 The E-Commerce Frontierp. 250
Chapter 37 Widening the Gatewayp. 256
Chapter 38 The Cyberswarmp. 262
Part 12 Toward A New Millenniump. 269
Chapter 39 Titan of 'Tudep. 270
Chapter 40 The Tidal Wavep. 276
Glossary of Network Marketing Termsp. 281
Indexp. 293