Cover image for Betty Crocker's best loved recipes.
Title:
Betty Crocker's best loved recipes.
Author:
Crocker, Betty.
Personal Author:
Uniform Title:
Best loved recipes
Edition:
First edition.
Publication Information:
New York : Macmillan, [1998]

©1998
Physical Description:
384 pages : illustrations (some color) ; 27 cm
General Note:
Includes index.
Language:
English
ISBN:
9780028624501
Format :
Book

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TX715 .C921379 1998 Adult Non-Fiction Central Closed Stacks
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Summary

Summary

With over 250 recipes, this cookbook features traditional and contemporary cooking. Colour photographs illustrate the everyday recipes.


Author Notes

Betty Crocker, 1921 In 1921, Betty Crocker was created because of a contest that was part of a promotion for Gold Medal Flour. The company needed a name to sign to the letter, accompanying the prize of flour sack pincushions, sent to the thousands of customers that successfully completed a puzzle. They chose the family name of an early director of the Company, William G. Crocker, and the name Betty for its warm and approachable feel. The signature was voted the most distinctive of several submitted by female employees. The pincushion promotion set off a flood of inquiries for reliable and creative cooking advice.

In 1924, Betty Crocker was on a local Minneapolis radio program called "Betty Crocker Cooking School of the Air." The response to the show was positive and it joined the NBC network lineup in 1927. Over the next quarter century, The Cooking School "graduated" more than one million listeners. During the Great Depression, Betty Crocker found ways to help families maintain an adequate diet with low wages and relief foods. In the 1930's and 1940's, Betty Crocker published the meal-planning booklet "Meal Planning on a Limited Budget" and used the booklets and the radio to provide helpful hints to homemakers to make the most of war rationed foods.

In 1945, Betty Crocker was pronounced the "First Lady of Food," in a survey of best-known women in America, following First Lady Eleanor Roosevelt. In 1947, the Betty Crocker Ginger Cake mix was introduced and the name was transformed into a brand name distinguishing a nationally distributed family of products. The growing line of baking mix was an instant hit. In the 1950's, the red spoon logo appeared on the cake mixes and became one of the most recognized brand logos in the world and is a symbol of quality, convenience and reliability. It was also during this time that Betty Crocker moved on to television, hosting her own programs and appearing on many others.

During the 1950's, families were growing and needed new recipes to prepare in their suburban kitchens. Of course, Betty Crocker met that need with the first cookbook, which was followed over the years with over 200 cookbook titles and countless small format recipe magazines. The Betty Crocker Cookbook has reached an 8th edition and has sold over 27 million copies, which makes it the all time best selling cookbook in the world.

There are eight Betty Crocker kitchens, which represent different parts of the American cultural tradition: the Arizona desert, California, Cape Cod, Chinatown, Hawaiian, Pennsylvania Dutch and Williamsburg. Professional home economists work in the Betty Crocker Kitchens to develop and test recipes, work with new products, and develop time saving techniques that help families cook and bake smarter. There are three camera kitchens that are used to create beautiful food photography for use in the cookbooks, magazines and recipe cards.

(Bowker Author Biography)


Table of Contents

Betty Crocker: Your Best Friend in the Kitchenp. 5
Great Women, Great Foodp. 9
Chapter 1 Breakfast Cornerp. 15
Chapter 2 Lunch Favoritesp. 67
Chapter 3 Sit Down to Dinnerp. 109
Chapter 4 Super Sides, Smaller Bites, and Breadp. 237
Chapter 5 Best-Loved Dessertsp. 307
Helpful Nutrition and Cooking Informationp. 369
Metric Conversion Guidep. 371
Indexp. 372