Cover image for Sales letters that sizzle : all the hooks, lines, and sinkers you'll ever need to close sales
Title:
Sales letters that sizzle : all the hooks, lines, and sinkers you'll ever need to close sales
Author:
Lewis, Herschell Gordon, 1926-2016.
Edition:
Second edition.
Publication Information:
Lincolnwood, Ill. : NTC Business Books, [1999]

©1999
Physical Description:
xiv, 270 pages : illustrations ; 24 cm
Language:
English
ISBN:
9780844223483
Format :
Book

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HF5730 .L48 1999 Adult Non-Fiction Non-Fiction Area
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Summary

Summary

This handbook on international development policy and management covers a broad spectrum of contemporary topics across all the major areas of interest. With over 40 chapters, the book comprehensively explores the many themes and issues of significance for both policy and implementation, and provides easily accessible reference material on current practice and research. The 42 contributors come from a diverse range of backgrounds, and enjoy international reputations in their chosen fields.


Author Notes

Herschell Gordon Lewis (Plantation, FL) is chairman of Communicomp, a direct marketing agency. He is also president of Lewis Enterprises, writing copy for and consulting with clients throughout the world. He is one of the best-known copywriters and consultants in the U.S. and has written Copywriting Secrets and Tactics, Selling on the Net, Sales Letters that Sizzle, and dozens more.

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Table of Contents

1 Everybody Writes Letters!
2 Ten Easy Pieces
3 What's on Top? And What's in the Middle?
4 What's at the End?
5 Envelopes: Crucial and Too Often Overlooked
6 The Newest Medium: E-Mail
7 The Importance of the Opening
8 The First 25 Ways to Start a Letter
9 25 More Ways to Start a Letter-- Openings 26 to 50
10 25 More Ways to Start a Letter-- Openings 51 to 75
11 25 More Ways to Start a Letter-- Openings 76 to 100
12 A Concluding Thought