Cover image for The business of sustainable forestry : strategies for an industry in transition
The business of sustainable forestry : strategies for an industry in transition
Jenkins, Michael B.
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Publication Information:
Washington, D.C. : Island Press, [1999]

Physical Description:
xvii, 356 pages : illustrations ; 24 cm
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SD387.S87 J45 1999 Adult Non-Fiction Central Closed Stacks

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A range of powerful forces -- increasing demand for wood, uncertain and decreasing supply, increasing environmental pressures, and growing markets for environmentally certified wood -- are changing the way the forest products industry conducts business. Forward-thinking firms have recognized the significance of these forces and are developing a new business model, one that will not only sustain revenues, but can ensure the long-term health of the forests upon which the industry depends.The Business of Sustainable Forestry integrates and analyzes a series of 21 case studies of industry leaders carried out by the Sustainable Forestry Working Group. The motivations of the pioneering firms studied are as varied as their characteristics, yet each has made significant progress. The authors of this book argue that the operations that have been most succeessful are those that have integrated sustainable forestry principles and practices into their overall corporate strategy. The book: describes the forces that are pushing the industry toward sustainability presents an overview of the new techniques and technologies that are making sustainable forestry more feasible than ever presents in clear, engaging prose company profiles that demonstrate both the promise of and the obstacles to sustainable forest management gives a clear-eyed look at practices such as certification and their capacity to transform the forest products market provides conclusions drawn from the cases by Stuart Hart of the University of North Carolina and Matt Arnold of the Management Institute for Environment and Business offers a succinct set of lessons learned The Business of Sustainable Forestry is the first book topresent a composite snapshot of the business of sustainable forestry and the lessons learned by early adopters in form and language accessible to the general business reader. Forest and natural resource managers, forest products industry managers, and students and academics in schools of business and forestry will find the book a unique and valuable guide to an industry in transition.

Author Notes

Michael B. Jenkins is executive director of Forest Trends. He formerly was associate director in the program on Global Security and Sustainability at the John D. and Catherine T. MacArthur Foundation, and senior forest consultant to the World Bank.
Emily T. Smith, formerly science editor for Business Week magazine, is a journalist and author based in Hastings-on-Hudson, New York.
The Sustainable Forestry Working Group includes leading experts from business, environmental organizations, universities, and donor organizations.

Table of Contents

Jonathan Lash and Stephan Schmidheiny
Forewordp. ix
Prefacep. xiii
Introduction: Sustaining Forests and Profitsp. 1
1 The Pursuit of Innovationp. 11
2 The Forest Products Industry in Transitionp. 24
3 Emerging Markets for Certified Wood Productsp. 59
4 New Mandates for Technologyp. 88
5 Lessons from a Pioneerp. 114
6 Harvesting Ecology and Economicsp. 131
7 Opportunities for Private Timber Owners in Sustainable Forestryp. 157
8 Rich Nichesp. 189
9 The Difficulties of Sustainable Forest Management in the Tropicsp. 216
10 The Socioeconomics of Brazilian Pulp Plantationsp. 235
11 The Road to Certificationp. 262
12 The Wall of Woodp. 281
13 Meshing Operations with Strategic Purposep. 302
14 Lessons Learnedp. 320
Glossary of Termsp. 327
The Sustainable Forestry Working Groupp. 337
About the Authorsp. 341
Indexp. 343