Cover image for How to get the most out of trade shows
Title:
How to get the most out of trade shows
Author:
Miller, Steve (Steve A.), 1951-
Edition:
Third edition, new and revised edition.
Publication Information:
Chicago, Ill. : NTC Business Books, [1999]

©1999
Physical Description:
xiv, 162 pages : illustrations ; 24 cm
General Note:
Includes index.
Language:
English
Subject Term:

ISBN:
9780844223476
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Central Library T396 .M55 1999 Adult Non-Fiction Non-Fiction Area
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Summary

Summary

A text which helps exhibitors turn every trade show into a success.


Author Notes

Steve Miller was born July 31, 1950 in Baltimore, Maryland. He is the grandson of poet and radio personality Dorothea Neale.

Miller graduated from Reisterstown, Maryland's Franklin Senior High School in 1968 where he learned how to make chapbooks as editor of the school's literary magazine. He later attended University of Maryland, Baltimore County sporadically through the late 60s and 70s where he was news editor and managing editor of the campus newspaper. He is Founding Curator of the Albin O. Kuhn Library's science fiction research collection.

Steve is an independent publisher with an extensive background in SF fandom. Since his first publication in 1968, Steve has accumulated credits in well over 100 newspapers, magazines, journals and short stories including his work in the Liaden universe.

Steve is married and lives with his wife, Sharon Lee, in Maine.

(Bowker Author Biography)


Table of Contents

1 The Scope of Trade Show Marketing
2 Planning the Show
3 Coordinating the Show
4 Preshow Marketing
5 At the Show
6 Working with Your Staff
7 Secrets of Successful Shows
8 Postshow Follow-Up: Closing the Loop

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