Cover image for A sportsman's life : how I built Orvis by mixing business and sport
Title:
A sportsman's life : how I built Orvis by mixing business and sport
Author:
Perkins, Leigh.
Personal Author:
Publication Information:
New York : Atlantic Monthly Press, [1999]

©1999
Physical Description:
8 unnumbered pages of plates, 193 pages : illustrations ; 24 cm
Language:
English
Personal Subject:
Corporate Subject:
Added Author:
ISBN:
9780871137579
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Central Library HD9489.T332 P476 1999 Adult Non-Fiction Non-Fiction Area
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Summary

Summary

An infectious and inspirational tale of one mans love of business and of the outdoors and how he combined the two to build the Orvis empire


Author Notes

Geoffrey Norman's articles have appeared in "Outside", "Esquire", "Men's Journal", "National Geographic", & "Sports Illustrated", & he is currently editor-at-large for "Forbes FYI". His mysteries have earned him an Edgar Award. He lives with his family in Vermont.

(Bowker Author Biography) Geoffrey Norman's articles have appeared in "Outside", "Esquire", "Men's Journal", "National Geographic", & "Sports Illustrated", & he is currently editor-at-large for "Forbes FYI". His mysteries have earn him an Edgar Award. He lives with his family in Vermont.

(Bowker Author Biography)


Reviews 3

Booklist Review

Orvis is a nearly 150-year-old Vermont-based sporting goods and mail-order company with sales approaching $200 million. Although overshadowed by such rivals as Eddie Bauer and L. L. Bean, Orvis is known for selling a "way of life" and connection to its customers. Certainly anyone who has ever fly-fished in New England is familiar with the name. Perkins bought a foundering Orvis in 1965. His innovations in catalog marketing and his use of technology turned the company around. He ran the company until 1992, when he turned it over to his eldest son. In this memoir, he celebrates the outdoors and offers down-to-earth, usable advice on business and management. Perkins inherited his love of hunting and fishing from his mother, who was his "principal sporting companion for the first 18 years of [his] life." The family was financially well-off, but Perkins discovered a flair for selling and found himself in the enviable position of being able to combine successfully the two things he loved most: sport and business. --David Rouse


Publisher's Weekly Review

In this combination of personal and company memoir, Perkins, former CEO of the sporting goods company Orvis, discusses how he merged his love of the outdoors with his professional life. Perkins, who once was kicked out of school for going fishing, presents himself as a born salesman who worked for various companies before buying Orvis in 1965. For nearly 30 years, he ran the company, expanding its fishing franchise into clothing and hunting outposts before retiring in 1992 so he could spend his time fishing, hunting and traveling. Perkins has traveled extensively, and the descriptions of his trips to fish in China or hunt in India are quite vivid. Less successful is his consideration of his business experiences. Perkins's voice is more matter of fact and less enthusiastic talking about the work that paid for his outdoor adventures than about the adventures themselves. But to his credit, he presents his story not as the key to life or retailing or business growth, but merely as the story of one man's very fulfilling marriage of business and pleasure. (Oct.) (c) Copyright PWxyz, LLC. All rights reserved


Library Journal Review

Perkins gives the reader an enjoyable as well as insightful account of his years as CEO of C.F. Orvis Co., the pioneering Manchester, VT-based mail-order fishing- and hunting-gear company that has existed since 1856. From 1965 to 1992, he used good business acumen, learned while working in sales management, to turn an ailing company that he had bought for only $400,000 into a successful one that grossed over $200 million in sales at the time of his retirement. With seasoned writer Norman, a contributing editor at Forbes FYI, Perkins tells how he did it, beginning with the lifelong love for fishing and bird hunting his mother instilled in him as a child. Delightful prose detailing many outdoor scenarios, along with accounts of successful business decisions, give hunters, fishermen (and women), managers, and even CEOs an adventure and business history difficult to put down. [Previewed in Prepub Alert, LJ 6/15/99.]ÄSteven J. Mayover, Free Lib. of Philadelphia (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.


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