Cover image for How to make & sell your own recording : the complete guide to independent recording
Title:
How to make & sell your own recording : the complete guide to independent recording
Author:
Rapaport, Diane Sward.
Personal Author:
Edition:
Revised fifth edition.
Publication Information:
Upper Saddle River, N.J. : Prentice Hall, [1999]

©1999
Physical Description:
xiii, 258 pages : illustrations ; 28 cm
General Note:
"A Jerome Headlands Press book."
Language:
English
ISBN:
9780139239472
Format :
Book

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Material Type
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Status
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ML3790 .R36 1999 Adult Non-Fiction Grosvenor Room-Reference-Music
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ML3790 .R36 1999 Adult Non-Fiction Open Shelf
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Summary

Summary

This revised fifth edition of a widely praised work originally published in 1978 adds information on the new opportunities for promotion and sales available to independent recording artists through the Internet. Thoroughly discusses such aspects of independent record production as promotion, sales,


Author Notes

Diane Sward Rapaport began her career in the music business in the late '60s as an artist's manager for Bill Graham and his Fillmore Management company from 1967-74. In 1988 she founded Jerome Headlands Press, a company that specializes in designing, producing, and co-publishing books for musicians and artists. She has also taught online music business courses through the University of Colorado at Denver.


Table of Contents

Edward R. Hearn, EsqGregory T. Victoroff, Esq.Edward R. Hearn, Esq.
Forewordp. viii
Acknowledgmentsp. x
Introductionp. 1
1 Promotionp. 4
Market Researchp. 6
Identify Your Genrep. 7
Characterize Your Audiencep. 8
Analyze the Competitionp. 9
Mailing Listsp. 9
Fan Listp. 9
Industry Listp. 11
Press Listsp. 11
List Keeping Systemsp. 14
Promotional Materialsp. 14
Your Recording's Coverp. 16
Letterhead/Logop. 16
Biographyp. 16
Photographsp. 16
Additional Printed Promotional Materialsp. 18
Press Releasesp. 19
Videosp. 21
Enhanced CDsp. 21
Compilationsp. 23
The Internetp. 23
Web Sitesp. 25
Web Radiop. 28
Promotional Campaignsp. 31
Free Recordingsp. 32
Record Release Performance Partyp. 32
Promoting Performancesp. 32
Getting Feature Storiesp. 34
Getting Airplayp. 34
Getting Videos Played on Televisionp. 36
Using Professional Servicesp. 36
Promotional Services Offered by CD and Cassette Manufacturersp. 37
Advertisingp. 37
2 Salesp. 61
Format and Pricingp. 42
Selling at Performancesp. 43
Club and Concert Performancesp. 44
Increasing Sales at Performancesp. 44
Selling in Record Storesp. 46
Increasing Sales in Record Storesp. 47
Discounts and Consignmentsp. 48
Servicing Accountsp. 48
Selling to Nonrecord Retail Storesp. 48
Selling at Fairs and Arts and Craft Showsp. 49
Distributorsp. 49
Finding a Distributorp. 49
Distributors and Promotionp. 50
Doing Business with a Distributorp. 51
Collectionp. 52
Selling Music on the Internetp. 53
Retail Recording Catalogs and Databasesp. 56
Mail-Order Salesp. 57
Mail-Order Packagep. 57
Renting Mailing Listsp. 57
Mail-Order Catalogsp. 58
Federal Mail-Order Regulationsp. 58
Sales Plansp. 59
3 Recording Contractsp. 62
Pros and Cons of Making Arrangements With a Recording Labelp. 64
Distribution Dealsp. 65
Pressing and Distribution (P and D) Dealsp. 65
Production Dealsp. 65
Recording Contractsp. 66
Duration of the Contractp. 67
Royaltiesp. 67
Performance Salesp. 68
Foreign Salesp. 68
Recoupment of Expenses and Advancesp. 69
Financial Statementsp. 69
Authority to Use Your Namep. 69
Merchandisingp. 69
Promotionp. 69
Publishingp. 70
4 Graphic Design and Printingp. 72
The Graphic Designerp. 73
Choosing a Graphic Designerp. 74
Manufacturer Design Servicesp. 75
Being Your Own Designerp. 75
The Design Process: Printed Materialsp. 76
Working with Designersp. 76
Design Inputp. 77
Universal Product Codep. 77
Copyp. 79
Design Conceptsp. 80
Purchase of Outside Servicesp. 81
Productionp. 81
Paperp. 82
Design and Production Feesp. 82
Colorp. 82
Prepressp. 84
Proofsp. 84
Storing Artworkp. 85
Printingp. 85
Lithographersp. 85
Silkscreen Printingp. 85
Print Estimatesp. 85
Stationery Packages and Other Promotional Materialsp. 87
Return of Artworkp. 87
The Design Process: Web Sitesp. 87
Finding a Web Designerp. 89
Being Your Own Web Designerp. 90
5 Recording Optionsp. 96
Musical Arrangementsp. 98
Recording Methodsp. 99
Direct to Two-Trackp. 99
Two-Track with a Mixerp. 100
Multitrack Ensemblep. 101
Multitrack/Overdubbingp. 101
Premixed Tracks and Ping-Pongingp. 102
Direct-to-Disc (Vinyl Only)p. 104
Recording Environmentsp. 104
Home Studiosp. 105
Commercial Studiosp. 106
Location Recordingp. 108
Payment for Commercial Studio or Location Recordingp. 110
Recording Personnelp. 110
Producerp. 110
Engineerp. 113
Arrangerp. 114
Studio Musiciansp. 114
Time and Moneyp. 115
Estimating Timep. 115
Making Sessions Workp. 117
6 Recording Proceduresp. 120
Analog Or Digital?p. 121
Recording Equipmentp. 121
Equipment Specificationsp. 122
Microphonesp. 124
Pickups and Direct Boxesp. 125
MIDI Sequencersp. 125
Recordersp. 125
Mixing Systemsp. 130
Signal Processors (Outboard Gear)p. 131
Speakersp. 132
Recording Proceduresp. 133
Preparing the Equipmentp. 133
Setupp. 134
Testingp. 134
Recording and Playbackp. 135
Mixingp. 136
Selection, Sequencing, and Editingp. 137
Masteringp. 138
Safety Mastersp. 139
CD Mastersp. 141
CD Premastersp. 141
Enhanced CDsp. 142
Cassette Mastersp. 142
Vinyl Mastersp. 143
7 Manufacturingp. 146
Compact Discsp. 147
CD Manufacturingp. 147
Fabricationp. 148
CD-Recordable (CD-R)p. 148
Manufacturing Cassettesp. 149
Cassette Tapep. 149
Real-Time Master Tape Duplicationp. 150
High-Speed Master Tape Duplicationp. 150
Manufacturing Vinylp. 151
Disc-Masteringp. 151
Platingp. 153
Pressingp. 154
Packagingp. 155
Choosing A Manufacturerp. 156
Timep. 158
Packaging and Shippingp. 158
8 Copyrightsp. 160
Protecting Original Compositionsp. 161
Copyright Registration: Compositionsp. 162
Copyright Registration: Sound Recordingsp. 164
Performance Rights Organizationsp. 165
Song Exploitationp. 167
Publishing Companiesp. 167
Forming Your Own Publishing Companyp. 168
Mechanical Licensesp. 170
Using Other Composers' Songsp. 171
Samplingp. 172
Using Songs in the Public Domainp. 172
Copyright Infringementp. 172
9 Samplingp. 174
Copyright Infringementp. 175
Breaches of Contractp. 176
Warrantiesp. 176
Unsatisfactory Mastersp. 176
Fair Use Defensep. 176
Unfair Competitionp. 177
Rights of Privacy Violationsp. 178
Federal Antibootlegging Statutesp. 178
Landmark Lawsuitsp. 179
Penaltiesp. 179
Copyright Clearancesp. 180
Clearance Costs: Royaltiesp. 180
Clearance Costs: Buyouts and Co-Ownershipp. 181
Soundtrack Samplingp. 181
Conclusionp. 182
Sample Use Agreementsp. 183
Master Sample Use License Agreementp. 183
Mechanical Licensep. 185
10 Businessp. 188
Business Plansp. 189
Financial Projectionsp. 190
Time Projectionsp. 192
Establishing Your Businessp. 194
Business Entitiesp. 194
Lawyer and Bookkeeperp. 197
Bank Accountsp. 199
Postal Servicesp. 200
Business Toolsp. 200
Protecting Your Business Namep. 200
Fictitious Name Certificatep. 201
Internet Registrationp. 201
Government Regulationsp. 203
Resale Licensep. 203
Regulations Concerning Employeesp. 203
Federal and State Tax Returnsp. 204
Directoriesp. 204
Trade Organizationsp. 204
Association For Independent Music (AFIM)p. 204
NARMp. 206
NARASp. 206
RIAAp. 206
Labor Unionsp. 207
Classes, Seminars, and Workshopsp. 209
11 Financingp. 210
Loansp. 211
Loan Sourcesp. 212
Loan Repaymentp. 212
Profit Sharingp. 212
Active Investorsp. 213
Passive Investorsp. 213
Loan Agreementsp. 214
Limited Partnershipsp. 214
Corporate Sharesp. 215
Complying With Statutesp. 215
Evaluating Investorsp. 215
Educating Investorsp. 216
Fair Returnp. 216
Conclusionp. 217
Worksheetsp. 218
Resourcesp. 238
About the Author and Contributorsp. 247
Indexp. 248