Cover image for Goldilocks on management : 27 revisionist fairy tales for serious managers
Goldilocks on management : 27 revisionist fairy tales for serious managers
Mayer, Gloria G.
Personal Author:
Publication Information:
New York : AMACOM, [1999]

Physical Description:
x, 246 pages : illustrations ; 20 cm
General Note:
Includes index.
Subject Term:
Added Author:
Format :


Call Number
Material Type
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HD31 .M347 1999 Adult Non-Fiction Central Closed Stacks

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Fairy tales have been handed down from generation to generation, from culture to culture. This volume creates a whole new audience for these magical, entertaining tales - businesspeople. It revises classic fairy tales to reveal the illuminating management principles they contain. Readers will learn sales and negotiation strategies from Goldilocks herself; how to handle consultants from the Pied Piper; rumour control techniques from Chicken Little; and more. Each fairy tale is followed by a business lesson, applications of the tale for serious managers, and a case study that parallels the story.

Author Notes

Gloria Gilbert Mayer is a corporate consultant, trainer, and writer. She also serves as president of the Institute for Health Care Advancement.


Reviews 1

Booklist Review

Business writers show no sign of running out of notable and notorious figures to illustrate their theories of leadership and management. In the recent past, we have had Winnie-the-Pooh, Star Trek's Fleet Command, and W. C. Fields held up as models. The Mayers are consultants who both hold executive positions with the Institute for Health Care Advancement, and who cowrote The Health Insurance Alternative. They turn to Jack and his beanstalk, the Three Little Pigs, Snow White, Cinderella, and Chicken Little and friends for inspiration and insight into contingency planning, negotiation techniques, nurturing employees, continuous learning, and other management strategies. While some authors might be tempted to resort to parody with these examples, the Mayers mean for their lighthearted proposition to be taken seriously. After all, they point out, "fairy tales offer us fundamental truths that have persisted across generations . . . and define the underlying beliefs of any society." --David Rouse